Scanbuy and Kezzler to bring Internet of Packaging to SmartLabel

By Jenny Eagle

- Last updated on GMT

Scanbuy and Kezzler partner to bring IoP to SmartLabel. Pic: Scanbuy.
Scanbuy and Kezzler partner to bring IoP to SmartLabel. Pic: Scanbuy.

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Scanbuy and Kezzler have partnered to bring the Internet of Packaging (IoP) to SmartLabel.

A joint IoP approach digitizes the entire product lifecycle, by integrating Scanbuy’s SmartLabel package activation technology with Kezzler’s traceability platform.

Full distribution visibility

A Scanbuy QR Code will be placed on a product package, which links the consumer to a SmartLabel landing page via a scan.

When the same QR Code is scanned for a business operation, companies will get full distribution visibility and insights to all stages of the product lifecycle through the Kezzler platform, leading to better production and logistics.

Scanbuy will use SmartLabel to provide product traceability, supply chain optimization and marketing insights.

Maryann Moschides, chief marketing officer, Scanbuy, said the partnership will "change the landscape of business services for the CPG industry.

"As SmartLabel QR Code package activation expands across product portfolios, it is important we help clients future-proof their investment in SmartLabel, by solving product traceability and visibility using the exact same bar code,”​ she said.

No longer will a product require a consumer facing barcode and an internal facing bar code​.

By partnering with Kezzler, we will be able to deliver a best-in-class technology that delivers transparency to consumers and enhances traceability for companies​.” 

'Richer information'

According to Thomas Körmendi, CEO, Kezzler, serializing or digitalizing products is being implemented in a number of regulated industries to protect and inform consumers, and it sees a significant uptake across consumer products, bringing opportunities for brand owners, retailers and consumers.

Activating SmartLabel on packages is a step toward providing richer information in the digital world and building trust through greater visibility​,” he said.

By partnering with Scanbuy on the SmartLabel initiative, we have the potential to create a multi-purpose role for every manufactured item, and our collaboration makes this evolution seamless.​”


Other highlights include the QR Code reveals information about a production batch. For example, if chocolate contains cacao, it would be traceable to each individual farm.

Or if there is a recall situation, the QR Code would identify the affected products, narrowing down the products to be recalled.

The QR Code tracks the time from production to consumer scans, providing the ability to follow a product’s journey through the distribution channel and is used to track each individual item in distribution. This provides insights for preventing food waste throughout the entire supply chain.

John Beerens, head of sales, Kezzler, will be speaking​ about how pre-serialization paves the way for everyday products to be connected via the Internet of Packaging at the AIPIA Congress 2017 in Amsterdam, Holland, on November 2-3. 

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