Marketing

PepsiCo CEO: 'We leveraged our global scale by lifting and shifting successful new products like Doritos Jacked and Deep Ridged chips from the US into a number of international markets'

Frito-Lay peddles forward to gain market share

By Kacey Culliney

Frito-Lay has gained market share in snacks for the first time in a year thanks to successful international expansions and marketing campaigns, says PepsiCo’s CEO Indra Nooyi.

If Bright Food does acquire Weetabix in full it will inherit a 'stable of established international brands' and branding knowledge, says China Market Research (CMR) analyst

If Bright Food takes over Weetabix...

By Kacey Culliney

Bright Food will need to protect Weetabix’s UK brand heritage should speculation of a full buyout come true, says a China-based analyst.

Lance Snacks senior brand director: 'Radio is the perfect fit because it hits [consumers] at a time where they’re looking for something to snack on'

Lance Snacks bets big on radio

By Kacey Culliney

Snyder’s-Lance is using radio rather than TV for its latest Lance Snacks marketing campaign to target consumers effectively – while on the go, the senior brand director says.

rigid packaging flexible packaging

Rigid v Flexibles: How big a bite can flexibles take?

By Rachel Arthur

Rigid packaging will remain a necessity for some food and pharmaceutical applications, according to Transparency Market Research (TMR) – but Flexible Packaging Europe (FPE) believes the door is wide open for flexibles to take a big bite out of rigid packs. 

Hans-Joachim Boekstegers, MD/CEO (centre)

'Online Multivac Cockpit’ launched this year

Multivac sees strong turnover in South America

By Jenny Eagle

Multivac is seeing a strong turnover in South America followed by Asia and Africa where demand for packaging is rising, according to Hans-Joachim Boekstegers, MD/CEO.

Demand for flexible packaging, such as Zip-Pak's Zipbox resealable film/carton combo, is increasingly driven by convenience.

Top five flexible packaging trends

By Jenni Spinner

A leader from packaging provider Zip-Pak has offered his views on what trends are driving the flexible field.

Sandwich shops such as Gregg's are among the chains leading the way with breakfast menus, says Conlumino

Massive opportunity in morning snacking

By Rod Addy

UK food firms must seize the huge business opportunity afforded by the underdeveloped morning snacking market, as chains such as McDonald’s, KFC, Costa and Starbucks lead the way, according to Conlumino.

Which way for European nutrition innovation?

European nutrition innovation is dead? Long live fusion innovation!

By Peter Wennstrom

Consensus was real innovation was difficult to perceive with the naked eye at Vitafoods Europe this year. But that doesn’t mean it didn’t exist, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.

tna FOODesign to open Asia office

tna to open Asia office

By Jenny Eagle

tna is celebrating the acquisition of FOODesign, which celebrated its 20th anniversary last month, and has announced plans to open an office in Asia in June.

NatureSweet has launched three-pod snack packaging for its Cherriots tomatoes.

Tomatoes popped into three-part snack packs

By Jenni Spinner

Tomato producer NatureSweet has launched snack packaging for its Cherriots bite-size tomatoes in snack packaging, with three pull-apart containers for on-the-go nibbling.

Kellogg's flexible packaging.

Aplix Easy-Lock wins Kellogg’s deal

By Jenny Eagle

Aplix has won a deal to supply Kellogg’s Special K Muesli and Crunchy Nut packs with its Easy-Lock polyethylene reclosable design across Europe.

Joining forces will not only boost transparency but also stimulate sales growth and profitability for the category, Frito-Lay's marketing head says

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part III

Frito-Lay: Eyes are on snacks, so transparency and cooperation are critical

By Kacey Culliney

Governments and consumers want more transparency and regulatory bodies are closely eyeing snacks, so it is more crucial than ever to come together as an industry, warns Frito-Lay’s chief marketing officer.

Consumers are more empowered today and it's because of that, we're shifting into their world of demand, says Frito-Lay marketing head

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II

Frito-Lay: The real battle is winning over the 'empowered' consumer

By Kacey Culliney

Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.

Healthy snackers driving growth in US cracker market

Healthy snackers driving growth in US cracker market

By Maggie Hennessy

As Americans continue to trade traditional meals for smaller eating occasions throughout the day, the $7 billion market for US crackers (as of 2013) is benefiting from this shift in eating habits, especially those touting healthy ingredients in their...

Pasty company angles at core male audience with new TV campaign

Ginsters: 'Manly' ad campaign will fuel male interest

By Annie-Rose Harrison-Dunn

UK-based pasty maker Ginsters wants to re-engage with its core male audience through a £4m ($6.58m) advertising campaign but said the tone does not aim to be 'laddy' or alienate female consumers.

The ASA agreed with Premier Foods and Allied Bakeries that the Warburtons' advert was misleading

Warburtons’ ad banned after Premier Foods complains

By Michael Stones

A national press advert from Warburtons – stating ‘No.1 Now London's biggest bakers’ – has been banned by the Advertising Standards Authority (ASA), after complaints from Premier Foods and Allied Bakeries.

Smithers Pira has released its Brand Owner’s Trend Report

Five Consumer Trends Shaking up the Packaging Industry

By Sam Shepherd-Fidler

Consumers are continually changing the way they view, interact with and discard packaging. Whether you're a manufacturer or a product marketer, you know how important it is to reflect the changing needs of the consumer in your products.

Goya is among the North American firms turning toward lightweight packaging (including these PET bottles from Amcor).

Lightweighting leads food packaging trends

By Jenni Spinner

Consumer demand for sustainability and a desire to conserve cost is helping drive the food industry’s ever-increasing interest in lightening up its packaging.

PMMI is offering private-label packaging programming at FMI Connect.

PMMI taps into $108bn private-label market

By Jenni Spinner

PMMI: The Association for Packaging and Processing Technology has launched content geared toward the private-label business at an upcoming conference.

GMO labels won’t affect supermarket prices, study says

GMO labels won’t affect supermarket prices, study says

By Maggie Hennessy

Requiring food manufacturers to label products containing ingredients from genetically engineered (GE) crops would not mean higher food prices for shoppers, according to an independent study released yesterday by the Just Label It coalition.

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