Innovations that prevent food wastage, such as Heinz ketchup moving from glass to plastic then an upside down squeezy bottle, cook-in-a bag packaging and coffee refill pouches, were praised at Packaging Innovations 2015 at Birmingham NEC, this week.
Kerry Group’s decision to sell its business-to-consumer Australian bakery is part of a strategy to re-focus on core B2B work, its corporate affairs director says.
Frito-Lay has gained market share in snacks for the first time in a year thanks to successful international expansions and marketing campaigns, says PepsiCo’s CEO Indra Nooyi.
Exclusive with Personality of the Year 2014 runner-up
Consumers are in and out of convenience stores in less than three minutes, so it’s a big challenge to develop and place products that meet their needs, says the category development head at General Mills Convenience.
General Mills’ flagship cereal brand generated a storm of interest in television advertising for 2014 - way ahead of the competition, according to analysis firm Ace Metrix.
Consumers increasingly are turning away from cereal for breakfast in favor of nutrition-dense, on-the-go foods, creating a growth opportunity for consumer packaged foods companies that can offer fast solutions to the first meal of the day.
Snyder’s-Lance is using radio rather than TV for its latest Lance Snacks marketing campaign to target consumers effectively – while on the go, the senior brand director says.
Organic seeds, spicy ingredients as well as organic versions of everyday meals are key trends, according to the company EHL Ingredients and a food marketing expert.
‘One would be hard-pressed to find a marketing professional who did not believe in the uniqueness of his or her product branding portfolio. Indeed, store shelves are crowded with an ever-increasing variety of eye-catching and interesting product packaging,...
Rigid packaging will remain a necessity for some food and pharmaceutical applications, according to Transparency Market Research (TMR) – but Flexible Packaging Europe (FPE) believes the door is wide open for flexibles to take a big bite out of rigid packs.
A 40% increase in operating profits for its chocolate and confectionery fats business unit helped AAK to 'record high' results in Q2, while the firm continues its expansion with a deal to buy Turkish oil brand Frita.
General Mills' recruit of social media celebrity Grumpy Cat could engage young consumers but does not come without risks, according to a food marketing expert.
Multivac is seeing a strong turnover in South America followed by Asia and Africa where demand for packaging is rising, according to Hans-Joachim Boekstegers, MD/CEO.
UK food firms must seize the huge business opportunity afforded by the underdeveloped morning snacking market, as chains such as McDonald’s, KFC, Costa and Starbucks lead the way, according to Conlumino.
Consensus was real innovation was difficult to perceive with the naked eye at Vitafoods Europe this year. But that doesn’t mean it didn’t exist, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.
tna is celebrating the acquisition of FOODesign, which celebrated its 20th anniversary last month, and has announced plans to open an office in Asia in June.
Sales of store-brand packaged foods increased during the recession, but factors like quality are keeping them from returning brand-named packaging to their carts.
Tomato producer NatureSweet has launched snack packaging for its Cherriots bite-size tomatoes in snack packaging, with three pull-apart containers for on-the-go nibbling.
Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from new areas is the perfect mix for successful innovation, say experts.
Governments and consumers want more transparency and regulatory bodies are closely eyeing snacks, so it is more crucial than ever to come together as an industry, warns Frito-Lay’s chief marketing officer.
Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II
Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.
As Americans continue to trade traditional meals for smaller eating occasions throughout the day, the $7 billion market for US crackers (as of 2013) is benefiting from this shift in eating habits, especially those touting healthy ingredients in their...
The sales slowdown in the US cereal category has nothing to do with consumers and everything to do with manufacturers, says the chairman and CEO of General Mills.
UK-based pasty maker Ginsters wants to re-engage with its core male audience through a £4m ($6.58m) advertising campaign but said the tone does not aim to be 'laddy' or alienate female consumers.
A national press advert from Warburtons – stating ‘No.1 Now London's biggest bakers’ – has been banned by the Advertising Standards Authority (ASA), after complaints from Premier Foods and Allied Bakeries.
Bakers need to start thinking about concepts, packaging and branding ahead of formulation – like consumer packaged goods firms, says Nielsen’s bakery expert.
High-tech bells and whistles like moisture control, temperature sensors and printed electronics are fueling increased demand for active and intelligent packaging in the US.
Grupo Bimbo’s corporate social responsibility (CSR) app is unlikely to spark interest among consumers but could prove valuable as a way to collate business efforts and differentiate, says an innovation expert.
Consumers are continually changing the way they view, interact with and discard packaging. Whether you're a manufacturer or a product marketer, you know how important it is to reflect the changing needs of the consumer in your products.
Consumer demand for sustainability and a desire to conserve cost is helping drive the food industry’s ever-increasing interest in lightening up its packaging.
Kellogg has developed an interactive music mobile app with entertainment major Live Nation but the move will only be semi-interesting for consumers and considered a novelty, says an analyst.
Requiring food manufacturers to label products containing ingredients from genetically engineered (GE) crops would not mean higher food prices for shoppers, according to an independent study released yesterday by the Just Label It coalition.
KP Snacks has announced its plans to revamp old favorite Discos, but in an increasingly saturated snack market can brands rely solely on the nostalgia factor?
![Lance Snacks senior brand director: 'Radio is the perfect fit because it hits [consumers] at a time where they’re looking for something to snack on'](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/5/1/8/8/1358815-1-eng-GB/Lance-Snacks-radio-campaign.jpg)
