Researchers have highlighted the importance of policies supporting healthy dietary habits among Canadian children after confirming the link of child-appealing marketing tactics to breakfast cereals with excess levels of sugar.
The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.
The PepsiCo-owned Frito-Lay brand is featuring 31 US consumers – many of whom work with advocacy groups or regularly volunteer in their communities – and their stories on its bags of ‘Smiles’ potato chips.
Lenny & Larry’s has hit the airwaves with three commercials focused on the taste and nutritional value of its protein- and fiber-packed snacks – its first national ad campaign since the brand's 1993 launch.
Brand Finance's 2019 rankings placed Nestlé as the most valuable food brand with the world’s largest food & drink brand portfolio – breaking the $70bn mark – while Kellogg's landed in fourth and Lay's in eighth. PepsiCo's Quaker...
The gluten-free market has tapered off in the past five years as consumer tastes evolve and nutritionists recommend a diet higher in whole grains. However, for three million Americans who are celiacs or gluten-intolerant, the medical reality of a gluten-free...
A recent study published in the American Journal of Preventive Medicine suggests toddlers are more likely to demand specific breakfast cereals after viewing television advertisements for these products.