General Mills targets Millennials with new Totino’s snack meals

By Douglas Yu

- Last updated on GMT

Totino's new pizza sticks and stuffed nachos are designed for Millennials.
Totino's new pizza sticks and stuffed nachos are designed for Millennials.

Related tags Suggested retail price Marketing

Totino’s pizza sticks and stuffed nachos have hit shelves in major retailers across the US this month as General Mills continues to expand its on-the-go snack meal portfolio.

Totino’s pizza sticks are available in six-stick packs for a suggested retail price of $3.99. Totino’s stuffed nachos are available in 34-count and 52-count packages for suggested retail prices of $3.99 and $5.99.

General Mills said it is important to offer meals and snacks that are convenient, portable and cater to the on-the-go lifestyles of Millennial shoppers.

“The latest product innovations from Totino’s are part of an effort to give younger consumers the bold and diverse flavors they are asking for that fit within their busy lifestyles,”​ Totino’s marketing manager Caio Correa told BakeryandSnacks.

Both products are described as “mess-free” ​meal snacks. The pizza sticks are sealed within individually-wrapped microwavable portable pouches and, like the nachos, are ready in the microwave in 60 seconds.

Targeting millennials with marketing drive

Totino’s new products will be supported with a consumer marketing push to boost brand awareness, said Correa, including PR, sampling and digital activity.

Earlier this year, the company launched new cereal brand Tiny Toast with a completely digital marketing campaign, stating market research had shown only 25% of young adults watch TV. 

Wide range of summer NPD

General Mills has launched the new Totino’s lines and Tiny Toast as part of a raft of NPD this summer to tap consumer demands including convenience, simple ingredient lists, free from gluten, less sugar and less sodium.

New products have included: Nature Valley Backpacker chewy oatmeal bites for children; Lärabar Bites that extend the bar brand; and Annie's refrigerated organic sweet treats including cinnamon rolls.

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