Cake

The growth of frozen baked goods is expected to surpass pastries in the US in 2018. Pic: Creative Commons CC0.

Gluten-free trend fuels private-label pastries growth in US: Euromonitor

By Douglas Yu

Strong US consumer interest in natural and gluten-free products has led to a resurgence of the bakery section - especially private-label pastries - but the growth of the frozen baked goods is expected to eventually surpass pastries, says Euromonitor International.