The consumption of baking mixes in the Asia Pacific region may be
low, but a rash of new launches on the market suggests that all
that might be set to change, as time-starved households move
towards quicker, easier alternatives.
The breakdown of the family unit and the increasingly hectic
lifestyles of today's consumers have had a major impact on sales of
one of the most traditional bakery products - cake. So could the
secret to revitalising the category...