Kitkat to launch birthday-inspired cake flavored chocolate

By Jenny Eagle contact

- Last updated on GMT

The cake-inspired Kitkat bar. photo: Kitkat
The cake-inspired Kitkat bar. photo: Kitkat

Related tags: Kitkat, Cake, Npd

Kitkat will launch a Birthday-inspired limited-edition cake bar with sprinkles, available next month.

The release is the latest in a line of flavour-inspired creations including Kitkat Duos Mint + Dark Chocolate, Sweet Cinnamon, and Pumpkin Pie. 

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This release marks the third limited-edition flavor announced in 2020, following the success of Raspberry Crème and Lemon Crisp. 

"Kitkat ​as a brand is internationally recognized for its inventive flavors​," said Susanne Prucha, marketing director, Kitkat. 

"Our US Kitkat lovers have continued to voice a longing for new and imaginative flavors and that's exactly what we're giving them in 2020.​ 

We've kicked off the year with not one, but three new flavor innovations and can't wait to announce what else we have in store​."

Innovation team

The latest flavors come the Kitkat flavor innovation team which is constantly working to create new and exciting flavors throughout the year.  

"Kitkat Birthday Cake delivers on the universal love of the layers of birthday cake flavor and aroma of frosting perfectly paired with the surprise crunch of sprinkles,​" said Justin Kukura, senior manager, chocolate product development, The Hershey Company.

Kitkat Birthday Cake comes in a standard 1.5 oz. bar (SRP $1.09).

KIT_KAT_Birthday_Cake_Packaging

Related topics: Nestlé, Ingredients, Cakes & Pastries

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