J&J Snack Foods did not disclose when the deal is expected to be completed.
Labriola Baking started delivering its baked goods to Chicago suburbs in 1993, and today provides retail in-store bakeries and foodservice outlets across the US with prebaked breads, rolls and soft pretzels.
According to Jerry Law, J&J’s senior VP, the company has been a longtime admirer of Labriola Baking Company.
“We look forward to marrying Labriola’s product offerings with our current portfolio [to prove] additional opportunities for our customers and consumers,” he said.
J&J produces recognized brands like Superpretzel, Bavarian Bakery, Oreo Churros, as well as Funnel Cake Factory funnel cakes. The company is licensed by Oreo’s parent company Mondelēz to produce the churro products.
According to J&J’s Q3 financial results ending June 24, 2017, the company’s bakery products provided to the foodservice sector increased to almost $90m in sales compared to $74m last year.
Additionally, J&J’s soft pretzels supplied to the retail industry saw sales of $7.5m, compared to $7.1m the year prior, while its soft pretzels sales to the foodservice market increased by 1% to $45m.
J&J’s net sales for 2017 Q3 increased by 6% to $295.4m from $278m the year prior.