The eight-colour printed Re:close tape is available on Lightly Salted Kettle Chips packs across retail outlets in the UK.
“We wanted to promote our Kettle & More range and Re:close Tape seemed the perfect opportunity for us to do this,” said Daisy Scott, assistant brand manager, Kettle Foods, based in Norfolk, UK.
“We were pleased with the impact of the tape on shelf and the ease of application.”
The tape is applied to the existing vertical form fill and seal packaging lines with Essentra’s applicators, the 30mm wide resealable tape also incorporates an easy-to-use finger lift area that runs along both sides of its length, making it simple to lift away from the pack.
Once opened, the pack can be resealed using the Re:close Tape, securing the contents and helping to maintain freshness.
Utilising Essentra’s print capability, social media icons, prompts, seasonal messages and loyalty codes can be added to engage with customers. This can help take customers back to a brand’s website or to showcase different product ranges and promote repeat purchases.
“The ability to add on-pack promotions simply and cost-effectively, without the need to change the existing packaging artwork, is a real advantage to Re:close Tape,” said Ian Beresford, head, marketing and development, Essentra Tapes.
“Our high-definition print delivers spectacular results and we are delighted to see our Re:close promoting the latest Kettle & More range, whilst also providing the additional convenience to consumers of being able to reclose the original pack.”