Retailer & shopper insights

Millennials and Gen Zs are most driven by freshness when buying baked goods. Pic: ©GettyImages/Tang Ming Tung

Millennials and Gen Zs buy bread and sweet goods weekly: ABA report

By Kristine Sherred

Younger consumers enjoy bakery items throughout the day, especially for breakfast, but they would prefer smaller portions, according to a report from the American Bakers Association (ABA) in conjunction with The Center for Generational Kinetics (GenHQ).

The snack segment will gain $16bn in the next few years, as consumers keep snacking at all times of day. Pic: ©GettyImages/Rimma_Bondarenko

Snacks category outpaces F&B ‘yet again’: IRI

By Kristine Sherred

The ‘snack evolution’ will continue for the foreseeable future as half of consumers are snacking at least three times a day, according to IRI’s Sally Lyons Wyatt.

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