Retailer & shopper insights

The snackable on-th-go fresh produce sub-category is growing as consumers continue to choose healthy fruit over calorific baked goods. Pic: ©iStock/Duka82

Fruit & veg grab bigger share of on-the-go snack category: Nielsen

By Gill Hyslop

The $16.3m ‘snackable’ fruit and vegetable sub-category may not be as big as the $27bn salty snack category, but it is making a big dent into the $1.1bn ‘on-the-go’ snacking sub-category in the US, according to annual Nielsen data, ended May 27, 2017.

Who are The Top 10 movers and the shakers of the US cold cereal market in the first half of 2017? Pic: ©iStock/Okea

Cold cereals USA: The Top 10 brands in the first half of 2017

By Gill Hyslop

A bowl of ready-to-eat (RTE) cereal isn’t just something to break the fast, but a genuine meal anytime of the day.  According to Mintel, almost half of the American public identify themselves as cereal consumers who embrace a bowl for lunch or dinner.

The digestive biscuit is celebrating its 125th anniversary this year. Pic: McVitie's

Pladis plans health focus for British biscuit market

By Gill Hyslop

At the launch of its second annual biscuit review, the manufacturer of McVitie’s (the UK’s largest selling biscuit brand) said it will make Britons’ much-loved snack even healthier.

Different texture combinations used to market foods in 2016. ©iStock

What will the top texture trends be in 2017?

By Louis Gore-Langton

In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...

©iStock

Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

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