What's new on shelf? Veggies for breakfast, snacks made from ‘wonky’ produce and vegan cupcakes that are empowering a community

By Gill Hyslop

- Last updated on GMT

More consumers than ever are exploring plant-based snacking. Pic: ©GettyImages/Yevhenii Dorofieiev
More consumers than ever are exploring plant-based snacking. Pic: ©GettyImages/Yevhenii Dorofieiev

Related tags Breakfast cereals plant-based vegan Organic Clean label artisan Protein Gluten-free foods Granola

New York-based restaurant consultancy group Baum + Whiteman named ‘plant-based’ the top food trend to watch in 2018 and there are no signs of it slowing down this year, evident in the number of vegan snacks in our line-up this month.

Shake up breakfast


Kellogg’s has added vegetables to its cereal in a bid to offer fruit and veg in one.

The no-added sugar Raspberry, Apple and Carrot Granola has been added to the W.K. Kellogg Granola range, created by food developers at Kellogg’s Manchester food tech lab.

According to Kellogg’s UK and Ireland, creating a granola with a vegetable was a balancing act and all the sensory aspects had to be taken into consideration, including texture, color and most importantly, flavor.

Although many vegetables were tested, carrots were chosen as they provided the ideal “sweetness, earthiness, color and crunch.”

The W.K. Kellogg range is available at all major supermarkets across the UK at a RRP of £3.49 ($4.55) for a 570g pack.

Think thin

Thin Stackers-New group

Lundberg Family Farms has launched new flavors of its Organic Thin Stackers.

The Thin Stackers – a thinner version of Lundberg’s rice cakes – comprise healthful whole grains and can be consumed alone or with a variety of toppings.

Organic, non-GMO verified and gluten-free certified, the new flavors include Cracked Black Pepper, Crushed Red Pepper, Basil & Thyme, Black Rice and Sorghum.

Each 6oz box contains 24 puffed grain cakes that are conveniently wrapped in four separate stay-fresh sleeves, making them portable for on-the-go snacking.

Available at leading US outlets at a RRP of $3.19.

Dip a DUNX


Livia’s is rolling out its new product range of dipping cookies in 600 Tesco Express stores in the UK.

The DUNX range contains oat cookies accompanied with a pot of dipping sauce in three variants: Caramel Almond Swirl, Peanut Butter & Jelly and Choco Hazel Crunch.

True to the brands ethos, they are vegan, free from gluten and dairy.

The company – formerly known as Livia’s Kitchen – has also been given a new look and brand positioning in response to growing consumer demand for better-for-you indulgence.

DUNX is the first product to showcase the new look, with the products now front and centre on pack, alongside the brand’s signature apron design.

DUNX will be available from February 18 in Tesco express stores, followed by Boots from March at a RPP from £1.79 ($2.33) for a 50g pack.

Rockin’ the muffin


Dave’s Killer Bread (DKB) has added organic English muffins to its extensive line-up of breads and bagels.

The Killer Classic English muffins – DKB’s take on the classic English muffin – has 6g of protein and 8g of whole grains per muffin along with 5 super grains: quinoa, spelt, rye, millet and barley.

According to DKB, its second offering, Rockin’ Grains English muffins deliver the most whole grains of any organic English muffin on the market (20g per muffin), including flax, sunflower, sesame, millet and quinoa.

The muffins are vegan, certified USDA organic and Non-GMO Project Verified, and enclosed in a zipper-seal stay-fresh bag for maximum freshness, taste and texture.

Available around the US at a RRP of $4.99.

All wrapped up

PR7a Veg stuffed egg tortilla

G Bruce & Co Ltd, a division of Brusco Food Group, has launched egg tortilla wraps for the UK food manufacturing and catering sector.

Food trends for 2019 are predicting that consumers are going to be increasingly hungry for new food discoveries and experiences.

The egg tortilla wraps are a high protein, low carb and gluten-free alternatives to wheat or tortilla wraps, giving manufacturers an opportunity to diversify their ‘food-to-go’ ranges.

G Bruce’s square wraps are designed to be a versatile carrier for fillings or can be used as a filling themselves.

The ready-made egg tortillas are supplied frozen with 40 wraps per box and 100 boxes per pallet and, once thawed, are easy to handle.

Over the rainbow 


Home baking supplier Cake Décor has launched Unicorn Frosting to make unicorn cupcakes even easier to create.

The frosting allows the home baker to create beautiful unicorn cakes with a pink & blue striped frosting with a raspberry flavor.

A nozzle is attached for easy piping, so there is no mess and no fuss.

Also great for decorating large cakes, biscuits and desserts.

Unicorn Frosting is available in Morrisons in the UK at a RRP of £2.69 ($3.50) for 275 grams.

1 of your 5 a day

Spare Full_Range-01

Spare Snacks – a start-up brand on a mission to take wonky fruit and veg and turn them into healthy snacks – is launching a new Seasoned crisp (chip) range, including Pear & Ginger, Apple & Cinnamon and Beetroot & Apple Cider Vinegar.

The company is also rebranding its Pure range of 100% Apple and Pear and Beetroot Crisps.

All of Spare’s crisps are air-dried, never fried, with under 77Kcals per 22g serving.

The crisps are vegan, gluten free and high in fibre, while the Beetroot Crisps are also a great source of protein, potassium and folic acid.

The new-look Spare Snacks can be found in Ocado, Co-op, Sourced Market and Planet Organic, as well as in cafés, delis, offices and hotels around the UK, at a RRP of £1.10 ($1.43) per 22g bag.

For lovers … of bread

Valentine's Bundle

New Haven, Connecticut-based bakery Chabaso – which specializes in ciabattas and other artisan brands available in grocery and specialty stores throughout the Eastern US – is releasing a Valentine’s Bread Bundle specially for the romantic day.

Available on the company’s e-commerce platform for $25 (plus shipping), the bundle includes a Fig & Oats Batard, a heart-shaped Rye Raisin Sourdough, a Chocolate Cherry Boule and a Cinnamon Raisin Oval.

If ordered by 12 noon, the bundle will be delivered via overnight service.

The bakery is also running a special promotion for the month of February tied in with its Bread Breakers conversation project.

This initiative fosters dialogues between people with differing viewpoints through pop-up events and an archive of recorded conversations and stories, which are archived at the American Folklife Center at the Library of Congress.

Chabaso is inviting consumers to submit a recorded conversation and receive a $20 credit to the Chabaso online store.

Conversations can be recorded directly through the Storycorps App, or recorded and uploaded at chabaso.com/breadbreakers.

With love and compassion


Social-mission bakery Rubicon Bakers has added Vegan Neapolitan Cupcakes to its product line-up in time for Valentine’s Day (February 14).

More than just a bakery, Rubicon is spreading compassion to build a strong and empowered community. It is committed to its mission to ‘Bake A Better World’ by hiring people who need a second chance and only using all natural, clean ingredients.

The new 4-pack Vegan Neapolitan Cupcakes are made from chocolate cake filled with vanilla crème, topped with strawberry icing and chocolate chips.

The cupcakes are scratch-made from plant-based ingredients, including vegan sugar, chocolate chips, vanilla and non-GMO expeller-pressed canola oil.

The Vegan Neapolitan Cupcakes are available in a 4-pack with a RRP of $5.99 from Sprouts Farmers Market, select Whole Foods Markets and independent retailers around the US.

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