This year, Kite Hill is aiming to help people achieve their goals by teaming up with Peleton instructor Emma Lovewell to spread the message to eat better, feel better and live better.
Sticking to new goals can be tough but can be easier with a good support system. According to a survey under the Yale Program on Climate Change, 50% of respondents said they would be willing to eat more plant-based foods if those around them did so, too.
As such, Kite Hill’s campaign includes the opportunity for consumers to showcase how they motivate others in discovering their own ‘Gateway to Good’ – and win a year’s supply of Kite Hill yoghurt, along with a box of Lovell’s wellness journey must-haves. Until 25 February, fans are encouraged to create an in-feed Instagram video, photo or an Instagram Reel using #GatewayToGood and tagging the producer.
“Many people set out with new goals each year – like eating more plant-based foods,” said Lovell.
“But they may be worried that they'll have to sacrifice the eating experience that they've come to love with traditional dairy products. I’m thrilled to team up with Kite Hill to encourage others to make small lifestyle changes that will help them open their 'Gateway to Good' – good eating, good flavour and good vibes.”
Added Shannon Toyos, chief marketing officer of Kite Hill, “Our mission at Kite Hill is to help as many people as possible discover just how delicious plant-based eating can be, and to highlight the positive impact that a plant-based lifestyle can have on your mind and body and our planet,” said Shannon Toyos, chief marketing officer, Kite Hill.
“Kicking off this partnership with Emma Lovewell is an overt symbol of our commitment to this mission, helping one person at a time discover all of the good that can come as a result of incorporating plant-based products into your lives.”
Kite Hill’s Almond Milk Yogurts and Protein Yogurts are available at retailers like Whole Foods, Sprouts, Kroger and Publix across the US. Lovell has also curated two plant-based recipes in collaboration with Kite Hill – Blueberry Overnight Oats and a Savoury Grain Bowl with Yogurt Dill Sauce – available on its website for fans to enjoy with their crew on their plant-based journey.