Lay’s road to the Super Bowl began with the launch of Lay’s Golden Grounds, a first-of-its-kind lineup of NFL-inspired chips.
This was followed by the announcement that Megan Thee Stallion and Charlie Puth are making an appearance in the first-ever Flamin’ Hot Super Bowl spot. The campaign is designed to help fans gear up for The Big Game, encouraging them to stock up with Cheetos and Doritos, as well as Frito-Lay and PepsiCo beverages.
Then earlier this year, Frito-Lay introduced a new addition to the Flamin’ Hot Family – Doritos Flamin’ Hot Cool Ranch – and announced that Lay’s has partnered with Seth Rogen for the brand’s big return to the Super Bowl with a TV commercial for the first time in 17 years.
The latest news from the snacking giant is that actor, screenwriter and producer Paul Rudd is getting in on the fun, too.
In the first teaser, US fans were introduced to a stalker who had created a creepy shrine to Rogan that included images, newspaper clippings and candles. Fans were left wondering what was going to happen to the Canadian actor, comedian and filmmaker.
Now, Lay’s has reunited Rogan and Rudd on the small screen for the Big Game – known for their on-screen chemistry and real-life friendship.
The second teaser gives a glimpse into the hilarities that would take place on a road trip with the duo, discussing how to create teaser in the best way they know how – through comedy.