pladis is bringing back its popular noughties biscuit brand after a four-year hiatus.
Available in two pack sizes, McVitie’s BN comprises two golden-baked biscuits sandwiched together with a filling. The biscuits are targeted towards the calorie conscious, with Mini BNs containing just 35 kcal per biscuit, and full-sized BNs coming in at 85kcal.
The full-sized biscuits (in tower packs of 16) are available in Chocolate and Vanilla variants, while McVitie’s Mini BN (5 grab-and-go packs of 5 mini biscuits) are rolling out in Chocolate or Strawberry.
“We know that BN biscuits have a place in many British shoppers’ hearts, thanks to their recognisable grin, great taste and a very memorable jingle,” said David Titman, marketing director – McVitie’s, at pladis UK&I.
“We’re thrilled to be bringing them back to supermarket shelves under our iconic McVitie’s brand – the nation’s biggest biscuit brand – to join our collection of biscuit tin favourites, from McVitie’s Chocolate Digestives to McVitie’s Hobnobs, and help retailers benefit from the sales opportunity BN presents.
“We see McVitie’s BN bringing moments of joyful fun to families and households up and down the country, whether during sharing moments in front of a film, or out and about on family adventures.”
Titman added, “Like so many of our McVitie’s favourites, the great thing about McVitie’s BN is that the products can be enjoyed as part of a balanced diet, offering consumers a tasty treat that doesn’t top the scale when it comes to calories. The brand also benefits from high levels of recognition in the UK – with 84% of people recalling the smiley face of BN and 42% recalling the jingle and TV ad – so there are many reasons to believe the product will perform well and drive sales across a number of occasions.”
McVitie’s BN is launching in Asda stores nationwide, with a wider rollout in February.