Pepsico Frito-Lay

PeaTos has garnered some heavy-hitting industry support with its alternative offerings to Cheetos and Funyuns. Pic: PeaTos

Veteran-backed Cheetos challenger secures new round of funding

By Gill Hyslop

PeaTos – developed to disrupt the $21bn snack market dominated by Cheetos maker Frito-Lay with snacks formulated with peas and lentils instead of corn for a healthier nutrition profile – has completed a $7m Series A fundraising round.

Forget coronavirus ... are you ready to let your tastebuds trip to exotic lands?

News in brief

Ready for an armchair holiday with Lay’s?

By Gill Hyslop

With travelling on the back burner for now, Lay’s has unveiled four potato chip flavours that will whisk you away to an exotic location.

PeaTos is hoping to increase its ecommerce share with a new D2C website. Pic: PeaTos

PeaTos follows PepsiCo with D2C snack site

By Gill Hyslop

Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.

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