Frito-Lay North America has signed up as a North American Regional Supporter for the 2022 FIFA World Cup, taking place in Qatar from 21 November until 18 December.
The bakery and snack sectors have, of late, witnessed an unprecedented change in consumer behaviour and it’s easy to fall behind as trends continue to swerve and shift. It’s more imperative than ever to have key consumer insights at your fingertips, preferably...
PeaTos snacks – which founder and CEO Nick Desai claims ‘taste as good as Cheetos’ – is capitalising on the mega plant-based trend, along with a bold updated look featuring the new face of PeaTos, ‘sassy’ female character, DJ_P that it hopes will win...
The high-profile pricing dispute between the pair has been resolved, but has prompted the need for a code of conduct that would implement new rules of engagement for suppliers and grocers.
Cracker Jack – which has a proud 125-year association with baseball – has added a new face to its roster with the introduction of Cracker Jill, to celebrate the females who break down barriers in sports.
Lay's is heading into the desert to transform Coachella into a festival of flavour, giving festivalgoers the exclusive opportunity to taste Lay’s chips in their freshest form, served within 24 hours of being made.
PeaTos founder Nick Desai will take the podium at the upcoming America Food Innovate Summit to highlight the role of technology in promoting ‘junk’ food and controversially, fingering Frito-Lay’s monopoly for the alleged 'lack of progress' in...
Cheetle is the iconic orange dust that is guaranteed to stain fingertips, making it difficult to be hands-on after a dive into a bag of Cheetos – could this have been the very thing that inspired the hands-free revolution?
Frito-Lay has teamed up with Grammy-award winner Megan Thee Stallion to release ‘Flamin’ Hottie’, which offers a fresh and reimagined spin of Salt-N-Pepa’s classic ‘Push It’.
With the countdown already ticking, Frito-Lay is doubling down on its mission to create even more smiles on ‘the Road to Super Bowl’ with swag, champion-packed commercials, in-person experiences and even limited-edition chips made from potatoes grown...
For decades, the PepsiCo-owned brand has been known for its potato chips. It has now debuted in a completely new category – just in time for the upcoming festivities.
Thanks to the pandemic and global supply chain challenges, Americans are split on how to celebrate, with only 38% planning to party the way they did in 2020. Snacks, though, will take centre stage as always.
Two original artworks made entirely of ‘Cheetos dust’ by pioneering multidisciplinary artist and illustrator Lefty Out There (aka Franco Campanella) commanded a price tag of $2,500 each during Art Basel in Miami Beach.
PepsiCo Frito-Lay has lost its exclusive rights to a unique variety of potato after Indian authorities ruled the American snacks giant cannot claim a patent over its seed.
BakeryandSnacks talks to Antonio Escalona, senior VP and GM of PepsiCo North America’s recently created Hispanic Business Unit, about the company’s recent multi-million dollar investment in the Hispanic market and how the pandemic has swayed the company’s...
Stacy’s Pita Chips has partnered with actress and producer Reese Witherspoon and her media company, Hello Sunshine, to spotlight the 10 standout winners of the 2021 Stacy’s Rise Project.
Lay’s Romania has partnered with Project Ark – which funds conservation efforts around the world – to launch an ImpactNFT platform composed of over 3,000 smiles from fans of the PepsiCo-owned crisp brand.
PepsiCo is investing $200m in its Frito-Lay plant in Rosenberg, Texas to add two manufacturing lines and increase capacity of the warehouse to ensure future growth.
The snack giant has laid out its impressive Positive Agriculture agenda, designed to significantly shrink its carbon footprint, provide readily-available access to food for global population and improve the livelihoods for more people.
Most Brits share a love for snacking because of its ability to deliver a moment of joy, to fulfil that craving for something salty, to give an energy boost or to provide solace in these unprecedented times. Where it does differ is which snack is the nation’s...
PeaTos – developed to disrupt the $21bn snack market dominated by Cheetos maker Frito-Lay with snacks formulated with peas and lentils instead of corn for a healthier nutrition profile – has completed a $7m Series A fundraising round.
PepsiCo’s Frito-Lay is expanding on its Snackable Notes programme to spread even more acts of kindness, at a time when the world needs it now more than ever.
PepsiCo’s Lay’s has replicated the flavours of the Chef’s Specials from five iconic American restaurants, while Calbee has released 47 flavours, one for each prefecture of Japan.
The lead-up to the Fourth of July is historically the biggest week of the year for salty snacks in the States and PepsiCo's Frito-Lay anticipates sales to be on a par with previous years, despite the challenges around the coronavirus outbreak.
The majority of Americans anticipate a very different summer compared to last year due to the coronavirus pandemic – but snacking will remain a constant.
Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.
