Pepsico Frito-Lay

Lay's is further reducing the sodium content in its Classic Potato Chips by 15%. Pic: GettyImages

The changing taste profile of Frito-Lay snacks

By Gill Hyslop

PepsiCo is reducing the sodium content in Lay’s Classic Potato Chips by 15% but aims to maintain – and even ramp up – the taste by using natural seasonings, potato varieties and playing around with the shapes and sizes of salt crystals to optimise flavour...

Frito-Lay has a long history of helping others and creating a brighter future for those in the many communities it serves. Pic: GettyImages

Frito-Lay is making a real impact in real communities

By Gill Hyslop

The Texas-based snack giant has earmarked $100k in scholarship funding for college students who are uplifting and leading their communities; kicked off the third year of Building the Future Together, which serves nearly 1,000 disadvantaged families each...

Rise: Stacy’s Pita Chips starts the year on a high note for women

Rise: Stacy’s Pita Chips starts the year on a high note for women

By Gill Hyslop

The female-founded snack brand – now a PepsiCo brand – furthers its legacy of empowering women entrepreneurs with a new cohort of Project winners and showcasing Rise – created in collaboration with Reese Witherspoon’s media company Hello Sunshine and...

PepsiCo entered the Romanian market in 2004. Pic: GettyImages/omersukrugoksu

PepsiCo ramps up snacks capacity in Romania

By Gill Hyslop

PepsiCo is investing another $100m – on top of the $320m over the past decade – into Romania, to double the production capacity of its Popești-Leordeni snack plant.

Stacy's has issued a shout out for its next cohort of Stacy's Rise Project entrants. Pic: Stacy's

Stacy’s rises to the occasion to celebrate women of resilience

By Gill Hyslop

The PepsiCo Frito-Lay-owned brand is ramping up its legacy of championing women entrepreneurs with a short film created by acclaimed filmmaker Nisha Ganatra, featuring poetry by Rupi Kaur, to launch the 2022 Stacy’s Rise Project.

PepsiCo jacks up the heat for Super Bowl Sunday

PepsiCo jacks up the heat for Super Bowl Sunday

By Gill Hyslop

Frito-Lay has teamed up with Grammy-award winner Megan Thee Stallion to release ‘Flamin’ Hottie’, which offers a fresh and reimagined spin of Salt-N-Pepa’s classic ‘Push It’.

Pic: Lay's

News in brief

Lay’s dives into a tipple

By Gill Hyslop

For decades, the PepsiCo-owned brand has been known for its potato chips. It has now debuted in a completely new category – just in time for the upcoming festivities.

One of the original 'Cheetle' artworks by Lefty Out There that commanded a $2,500 price tag during Art Basel in Miami Beach. Pic: PepsiCo Frito-Lay

Lefty Out There ‘Cheetle’ originals sold for $2,500 each

By Gill Hyslop

Two original artworks made entirely of ‘Cheetos dust’ by pioneering multidisciplinary artist and illustrator Lefty Out There (aka Franco Campanella) commanded a price tag of $2,500 each during Art Basel in Miami Beach.