PepsiCo ramps up snacks capacity in Romania

By Gill Hyslop contact

- Last updated on GMT

PepsiCo entered the Romanian market in 2004. Pic: GettyImages/omersukrugoksu
PepsiCo entered the Romanian market in 2004. Pic: GettyImages/omersukrugoksu

Related tags: PepsiCo Frito-Lay, Romania, Lay's potato chips, Star Foods

PepsiCo is investing another $100m – on top of the $320m over the past decade – into Romania, to double the production capacity of its Popești-Leordeni snack plant.

As a key production and distribution hub for its Central and Eastern European markets, Romania is an essential kingpin for the snack giant, saud Silviu Popovici, PepsiCo’s CEO for Europe.

“PepsiCo has been operating and investing in Romania for almost 30 years and we remain committed to further developing the business in the country,”​ he said.

“High-quality agricultural products and talented people are the basis of the growth of our business in the region. Now, as we implement PepsiCo Positive, the investments made will continue to advance our progress in the field of sustainability in Romania.”

Positive impact on the industry

Adrian Lăcătuș, senior commercial director of PepsiCo for the Eastern Balkans, added, “PepsiCo is in continuous development. We aim to deliver the quality our consumers expect through sustainable means and have a positive impact on the industry.

“Since 2020, we have provided even more support to local communities and helped many farmers get loans to start businesses, buy farm equipment, build warehouses, or buy seeds and fertilisers. We will continue to invest sustainably in the Romanian market in the next five years as well, consolidating the role of PepsiCo Romania as a production and distribution centre for many markets in the region.”

Star

The Popești-Leordeni factory – inaugurated in 1995 and located just outside Romania’s capital Bucharest – is operated by Star Foods. PepsiCo entered the Romanian market in 2004 through the acquisition of the potato chip market leader, present in Romania since 1993. The factory produces Lays potato chips and Star brand popcorn, nuts and other snacks.

The new investment comes after PepsiCo completed another 5-year development plan at its $40m soft drinks factory in Dragomirești to ramp up production capacity to 550,000 tonnes of finished products annually. The company employs a 1,800-workforce in Romania.

In August, PepsiCo announced it had entered an agreement to acquire a 20% stake in Romanian spring water company Aqua Carpatica.

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