Presented at GMA’s annual Leadership Forum over the weekend, PepsiCo received the CPG Innovation and Creativity award for the Frito-Lay campaign.
GMA president and CEO Pamela Bailey said the award recognized PepsiCo’s strong tradition of inspired and bold thinking.
The association said PepsiCo’s campaign was robust and well-guided by consumer insights and acknowledged its business value, noting it had generated “unprecedented social media engagement” and booted sales and brand penetration among millennials.
Ann Mukherjee, chief marketing officer for PepsiCo’s Frito-Lay division, said the team knew the campaign had to be guided by millennial consumer insights. “Our deep understanding of consumer behaviour allowed us to create tools and applications that engaged consumers in innovative new ways. The campaign was an undeniable success for our company, and we are honoured to be recognized by our peers for it,” she said.
Mukherjee gave in-depth insight on Frito-Lay’s marketing strategy at this year’s Snaxpo in Dallas, Texas. Read our full, three-part coverage HERE.