Most Americans purchase at least one box of cereal per shopping trip, a recent survey from consumer rewards app Shopkick has revealed – numbers that assuage dips in overall segment sales.
Popcorn (scientific name Zea mays everta) has been eaten for over 5,000 years, with remnants of popped kernels found in a cave in Mexico that are believed to date back to around 3600 BC. No wonder it has its own National Day.
The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.
A recent study published in the American Journal of Preventive Medicine suggests toddlers are more likely to demand specific breakfast cereals after viewing television advertisements for these products.
The Minneapolis, US-headquartered food giant is counting on a swathe of new products – ranging from cereals to power bars – to boost growth in the coming year.
The Betty Crocker maker reported a better-than-expected fourth-quarter profit, but also announced it was axing 625 jobs to reduce costs amid slowing sales of its bakery and yogurt products.
Scottish health chiefs are set to ban cereals like Coco Pops, Sugar Puffs and Cheerios from school breakfasts in a countrywide bid to cut childhood obesity.
Jeff Harmening, General Mills’ CEO, told attendants at the Consumer Analyst Group of New York (CAGNY) the company could see more acquisitions as part of its ‘reshape the portfolio for growth’ strategy.
Plant-based protein snack maker No Cow's founder Daniel Katz said General Mills has been providing resources to grow his company, which has grown double-digit monthly since receive the cash boost last year.
