Market researcher Packaged Facts outlines six trends that should be adopted by US cereal brands to keep their products from feeling stale as America's love affair with breakfast cereals continues to fade.
The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.
Alkalized cocoa used in chocolate-flavored breakfast cereals and Oreo cookies is at the core of lawsuits filed against several food conglomerates by consumers alleging the ingredient is falsely advertised as ‘real cocoa’.
Popcorn (scientific name Zea mays everta) has been eaten for over 5,000 years, with remnants of popped kernels found in a cave in Mexico that are believed to date back to around 3600 BC. No wonder it has its own National Day.
The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.
A recent study published in the American Journal of Preventive Medicine suggests toddlers are more likely to demand specific breakfast cereals after viewing television advertisements for these products.