Breakfast cereals are one of the categories to actually show progress in reducing sugar content, with Action on Sugar’s latest progress report showing an 8.5% reduction between 2015 and 2018. But some consumers still demand that sweet hit in the morning....
The food giant has launched a regenerative pilot programme with Kansas wheat farmers situated in the Cheney Reservoir, which will ultimately improve the overall water quality provided to more than 400,000 Wichita residents.
Cereal Partners UK (CP UK) – a joint venture between Nestlé and General Mills – has partnered with a global consortium of high profile organisations like the European Public Health Alliance and European Cancer Leagues to ramp up consumer awareness and...
The Canadian food safety specialist has developed an organic solution that eradicates 99.9% of harmful pathogens during the milling process without impacting the flour’s nutritional, sensory and functional characteristics.
Market researcher Packaged Facts outlines six trends that should be adopted by US cereal brands to keep their products from feeling stale as America's love affair with breakfast cereals continues to fade.
The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.
Alkalized cocoa used in chocolate-flavored breakfast cereals and Oreo cookies is at the core of lawsuits filed against several food conglomerates by consumers alleging the ingredient is falsely advertised as ‘real cocoa’.
Popcorn (scientific name Zea mays everta) has been eaten for over 5,000 years, with remnants of popped kernels found in a cave in Mexico that are believed to date back to around 3600 BC. No wonder it has its own National Day.
The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.
A recent study published in the American Journal of Preventive Medicine suggests toddlers are more likely to demand specific breakfast cereals after viewing television advertisements for these products.
Jeff Harmening, General Mills’ CEO, told attendants at the Consumer Analyst Group of New York (CAGNY) the company could see more acquisitions as part of its ‘reshape the portfolio for growth’ strategy.
Plant-based protein snack maker No Cow's founder Daniel Katz said General Mills has been providing resources to grow his company, which has grown double-digit monthly since receive the cash boost last year.
Campbell Soup has announced its Labels for Education program - in which schools receive supplies in exchange for clipped labels from participating products - will end after 43 years of operation and health experts are calling for General Mills to do the...
John Foraker, president of General Mills’ organic foods unit Annie’s, announced on LinkedIn late last week he is leaving at the end of August, but denies it’s due to the food giant’s embittered sales results.
General Mills said it will focus on growing its cereal venture with Nestlé, unlocking growth opportunities and investing in NPDs to overturn the company’s historical decline in quarter-on-quarter revenues.
Brazilian multibillion-dollar investment firm, 3G Capital, is likely to target General Mills for its next acquisition move, after it helped Heinz take over Kraft Foods for $40bn alongside Warren Buffett-owned Berkshire Hathaway last year.