General Mills

Major cereal producers are ensuring they are providing all options to give consumers a reason to walk down the aisle. Pic: GettyImages/EvgeniiAnd

There’s still a place on the table for sugary breakfast cereals

By Gill Hyslop

Breakfast cereals are one of the categories to actually show progress in reducing sugar content, with Action on Sugar’s latest progress report showing an 8.5% reduction between 2015 and 2018. But some consumers still demand that sweet hit in the morning....

Packaged Facts suggests ways to lift US cereal sales. Pic: GettyImages/FelixRanaud

Six top tips to augment cereal’s sweet comeback

By Gill Hyslop

Market researcher Packaged Facts outlines six trends that should be adopted by US cereal brands to keep their products from feeling stale as America's love affair with breakfast cereals continues to fade.

The Cheerios, Pillsbury and Betty Crocker maker will focus on continued international growth with leadership changes. Pic: Getty Images/tacar

General Mills' leadership team reshuffle

By Kristine Sherred

The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.

Daniel Katz, founder of plant-based protein snack maker No Cow. Pic: No Cow

Startup tracker

No Cow thrives under General Mills investment

By Douglas Yu

Plant-based protein snack maker No Cow's founder Daniel Katz said General Mills has been providing resources to grow his company, which has grown double-digit monthly since receive the cash boost last year.

General Mills' added Annie's to its US natural and organic brands portfolio in 2014. Pic: Annie's

General Mill’s Annie’s organic chief resigns

By Gill Hyslop

John Foraker, president of General Mills’ organic foods unit Annie’s, announced on LinkedIn late last week he is leaving at the end of August, but denies it’s due to the food giant’s embittered sales results.

General Mills' CEO Jeff Harmening said the company will focus on driving growth in cereals, yogurts, NPDs and e-commerce to revert its fortunes in 2018. Pic: ©DepositPhotos/jetcityimage2

General Mills prioritizes cereal growth for fiscal 2018

By Gill Hyslop

General Mills said it will focus on growing its cereal venture with Nestlé, unlocking growth opportunities and investing in NPDs to overturn the company’s historical decline in quarter-on-quarter revenues.

Jeffrey Harmening has been appointed the new CEO of General Mills, taking over the reigns from Ken Powell who is retiring. Pic: General Mills

General Mills appoints new CEO

By Gill Hyslop

The Cheerios and Annie’s maker has announced it will be promoting COO Jeffrey Harmening to CEO, effective from June 1.

General Mills has been using a cost-cutting strategy to make itself financially more attractive to potential buyers, Euromonitor speculated. Pic: ©iStock/Wolterk

General Mills likely to be overtaken by 3G, analysts speculate

By Douglas Yu

Brazilian multibillion-dollar investment firm, 3G Capital, is likely to target General Mills for its next acquisition move, after it helped Heinz take over Kraft Foods for $40bn alongside Warren Buffett-owned Berkshire Hathaway last year.

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