General Mills has brought back French Toast Crunch cereal to US shelves but has reformulated the product to align with “current nutritional goals”, it says.
Most water used by General Mills happens outside direct operations in agriculture and improvements must be made in at-risk watershed areas, says the company’s chief sustainability officer.
General Mills has developed a flexible package for chemically-leavened refrigerated dough that it claims is considerably cheaper than market options and ensures better baking quality.
Bakery companies must have global strategies but act locally to solve consumer problems such as carb concerns and free from needs, says the innovation head of General Mills’ global bakery platform.
General Mills has launched special edition Kix cereal packs with cut-out characters to accompany a series of online stories for kids – a strategy that importantly holds parent appeal, says an analyst.
A tough operating environment with softer retail trends saw General Mills’ net profit plunge for the first quarter of FY 2015, but its CEO remains certain growth targets will be met.
Following a damning report published by Oxfam in May, General Mills has revamped its climate change plan; pledging to reveal global greenhouse gas emission targets by August 2015.
Amid “disappointing” fiscal 2014 results, General Mills has kick-started a cost-cutting plan to boost efficiency and support growth – a move that can’t be faulted but isn’t necessarily a ticket to success, a consultant says.
Merchandizing gaps in convenience stores need to be plugged and snack makers must collaborate to drive progress forward, says the category development head at General Mills Convenience as it launches Nature Valley c-store tailored products.
General Mills has developed a high-protein variant of its flagship cereal brand Cheerios using soy – a product it says will sit comfortably in the mainstream breakfast aisle.
General Mills and Kellogg have dismissed Oxfam’s claim that they are the ‘worst offenders’ on global greenhouse gas emissions and not doing enough to tackle climate change.
In the latest edition of FoodNavigator-USA’s What do you do series, we talked with Mike Helser, who heads up General Mills’ Worldwide Innovation Network, on his transition from oceanographer to food scientist, the challenging job of bringing innovation...
General Mills found itself at the center of a bad PR storm this month after a seemingly routine change to its online legal terms to include an arbitration clause. Food & beverage attorney Ron Levine talked with FoodNavigator-USA on the good and bad...
General Mills has slammed research suggesting on-pack cereal mascots are positioned to gaze into children’s eyes, calling the findings ‘absurd’ and describing the study as pseudo-science.
Mascots on breakfast cereals that gaze directly into a consumer’s line of vision can spark trust; findings that researchers say could be used to fuel growth of better-for-you lines.
Leading food and drink makers including Nestlé, Unilever and Coca-Cola have made good progress in the year since Oxfam released its first Behind the Brands sustainability scorecard – and only one company made no progress, according to the NGO.
The sales slowdown in the US cereal category has nothing to do with consumers and everything to do with manufacturers, says the chairman and CEO of General Mills.
It takes no genius to realize that if you deliver ready-made, healthy, portion-controlled snacks to the millennial snacker they’ll gobble the concept right up. What it does take a genius to do is to give that concept legs.
General Mills has filed a patent for salt-flavored fat particles that enable cost effective sodium reduction and fat replacement in baked dough products.
General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite a stir. But what motivated this reformulation? And how will it play out?
Nestlé, Kellogg and Asda are among those criticised by consumer group Children’s Food Campaign (CFC) for not doing enough to promote healthy eating as a government-backed scheme designed to do that launches.
General Mills says original Cheerios will now be made without genetically modified ingredients, citing consumers' growing preference for non-GMO food products. The change doesn’t apply to the other 11 varieties of Cheerios.
General Mills has developed a no-bake method for granola that ensures the desired toasted appearance and flavor while reducing costs, energy and production time.
Cereal giant General Mills is still working to undo the impact of poor waste disposal over 50 years ago at an old R&D center in Minneapolis as a new investigation is launched.
A federal judge handling three lawsuits vs General Mills over ‘100% natural’ claims on Nature Valley products claimed to contain GMOs and other allegedly ‘un-natural’ ingredients says the courts are perfectly capable of deciding if consumers have been...
General Mills took its faith in the struggling cereal category up a notch this week with a national cereal lovers initiative across the US in a bid to inject the fun back into consumption.
The US breakfast cereal category can be bolstered by unlocking neglected brands and pushing deeper into the natural segment, the head of cereals at General Mills says.
General Mills has announced the re-launch of two of its cult-status monster cereals - bringing Yummy Mummy and Frute Brute back to US shelves in the first of a limited time run of the cereals to celebrate Halloween.