Breakfast Cereals

Post Consumer Brands is releasing a raft of new breakfast cereals for summer. Pic: Post Consumer Brands

Post premiers new cereals

By Gill Hyslop

Post Consumer Brands is releasing a slew of new and old favorites this month, including a first of its kind ice cream themed cereal, a spinoff from Honey Bunches of Oats and the return of the original Honeycomb, among others.

Hot cereals represented 13.2% of the UK category and was worth £211m ($341m) in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

By Kacey Culliney

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.

Ireland's broadcasting authority is proposing banning commercials during kids' programmes that promote high fat and high sugar products

75% of breakfast cereals face kids TV ad ban in Ireland, says IBCA

By Oliver Nieburg

The Broadcasting Authority of Ireland (BAI) is considering implementing rules that will see three quarters of breakfast cereals banned from advertising on children’s television programmes, according to the Irish Breakfast Cereal Association (IBCA).

Breakfast cereals take-off

Breakfast cereals take-off

This week's product launches from Mintel's GNPD database cover a
raft of new offerings for the breakfast cereals sectors, which is
currently experiencing strong growth throughout eastern Europe, in
stark contrast to the...

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