Expats drive new cereal and snack market opening

By Catherine Boal

- Last updated on GMT

Related tags Breakfast cereals Saudi arabia

British cereal and snack producers could benefit from exploiting
new opportunities abroad, according to a new report from market
consultancy firm Food From Britain (FFB).

The FFB research points to a growing community of British ex-pats leading the market in products from their national country and urges cereal and snack manufacturers to take advantage of the trend.

With British consumers flocking to other countries and seeking out traditional brands associated with their domestic markets there is huge potential for manufacturers to supplement business by exporting branded products.

Gulf States such as Saudi Arabia, Kuwait, Qatar and Oman are particularly profitable according to the organisation and have a growing market for products such as British biscuits, confectionery and breakfast cereals.

In Europe, Spain and France are the largest markets for expats with around 800,000 British consumers in Spain and 1 million in France.

Spain has a thriving export market with breakfast cereals taking £27m (€40m) last year while in France chocolate confectionery has also shown considerable growth.

FFB's head of research and consultancy Chris Brockman said: "This report offers British exporting companies an invaluable insight into which overseas markets may be more receptive to their products. However it is one thing knowing the opportunities exist and another understanding the best way to capitalise on them."

The Global Ex-Pat & Tourist Market for UK Food &Drink Exporters report warns: "The key finding from the report is that the increasing British expat communities and the growing number of UK residents travelling overseas represent potentially strong customer bases for companies looking to break into new markets.

"But without the correct advice and guidance, companies may find themselves missing out on a lucrative resource."

Related topics Ingredients

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