Diversification

Yellow Diamond potato chip maker Prataap Snacks is expecting to be listed by October or November in India. Pic: ©iStock/Kravuttinun

Indian Prataap Snacks plans IPO by October-November

By Gill Hyslop

Yellow Diamond potato chip maker Prataap Snacks has announced its initial public offering (IPO) will hit the market in two months as it looks to expand operations and enter new categories.

The snackable on-th-go fresh produce sub-category is growing as consumers continue to choose healthy fruit over calorific baked goods. Pic: ©iStock/Duka82

Fruit & veg grab bigger share of on-the-go snack category: Nielsen

By Gill Hyslop

The $16.3m ‘snackable’ fruit and vegetable sub-category may not be as big as the $27bn salty snack category, but it is making a big dent into the $1.1bn ‘on-the-go’ snacking sub-category in the US, according to annual Nielsen data, ended May 27, 2017.

Mondelēz has launched an Oreo cookie with a brownie batter center in the UK. Pic: Mondelēz

Mondelēz launches Oreo Choc’O Brownie in UK

By Douglas Yu

Mondelēz has introduced its Oreo Choc’O Brownie to the UK market and will be supporting the launch with a £2.5m ($3.2m) audiovisual advertising, experiential, sampling and PR campaign. 

Several Cantonese mooncake manufacturers believe the Western market is ready for the introduction of mooncakes.

Bakery China 2017

China to familiarize Western market with ‘pinyin’ baked treats

By Gill Hyslop

China’s diverse bakery industry – encompassing bakers of traditional ‘pinyin’ (literally translated as ‘Chinese style cakes and snacks’) and producers of modern items like croissants and waffles – is growing at a rate that far exceeds most other segments.

APRIL. Picture: OAL.

Interpack 2017

APRIL Robot Chef signs autographs at Interpack

By Jenny Eagle

OAL’s APRIL (Automated Processing Robotic Ingredient Loading) Robotic Weighing Station created a buzz at Interpack this week (May 4-10) signing autographs for guests.

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