Puratos goes virtual with Innovation Center

By Gill Hyslop

- Last updated on GMT

Puratos goes virtual with Innovation Center
Global bakery applications provider Puratos has launched a Virtual Innovation Center for its customers to access its services and expertise 24/7.

Puratos has added the services of the virtual center to its existing 81 brick-and-mortar Innovation Centers with 463 experts around the world.

Now, no matter where the customer is based or in which time-zone, the new platform will provide resources and expertise around the clock.

According to Daniel Malcorps, CEO of Puratos, the company’s virtual service combines state-of-the-art technologies while keeping the human contact.

“Innovation is at the heart of our business… reflected not only in the quality of our products but also in the innovation of our services,”​ he said.

The Puratos Virtual Innovation Center provides its customers with one-on-one assistance on product development, including:

  • Live chat sessions with international and local technical advisors.
  • A virtual advisor offering customers 24/7 advice.
  • Database of over 180 recipes.

The site also includes the Puratos 360° virtual tour, allowing customers to explore the center and learn more about the company’s services without physically being present at its headquarters in Brussels, Belgium.

A growing reality

Conducting business through virtual reality (VR) is rapidly gaining in popularity, particularly because it creates a real world environment no matter where in the world the customer is located.

Businesses are finding ways to communicate the value of their products to clients through VR with projects like product demos and 360° tours.

According to Goldman Sachs, the VR industry is forecast to be valued at $80bn by 2025.

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