Cereal & Cereal Bars

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Kellogg under pressure to re-fortify Mexican cereals

By Niamh Michail

Kellogg’s decision to remove added vitamins and minerals from some of its most popular cereal brands in Mexico will cost the country US$250 million in health and social impacts, says a coalition of non-profit organizations.

Brekki combines oats with buckwheat groats, flax and chia seeds, almond milk, plus nuts and spices for an on-the-go version of overnight oats.

Brekki wants oats to be easy, delicious and glyphosate-free

By Kristine Sherred

The California company's refrigerated line of overnight oats in a cup – in flavors like Coconut & Cardamom and Coconut & Cacao – aims to shift the narrative away from bars, educating consumers about a potentially harmful chemical along the...

Gear up for winter with a great line up of snacks. Pic: GettyImages/Melpomenem

What’s new on shelf? Get set for the season with an Oreo Holiday Chocolate Cookie House, Truffled Cheese & a Splash of English Sparkling Wine Kettle Chips and Pillsbury’s limited-edition winter sugar cookies

By Gill Hyslop

From Kellogg’s Elf on the Shelf Sugar Cookie Cereal – to find out if you’re on Santa’s naughty or Nice list – to Frito-Lay’s cosiest potato chip flavour, Grilled Cheese & Tomato Soup, the chilly season is shaping up to be truly bright and cheerful.

Packaged Facts suggests ways to lift US cereal sales. Pic: GettyImages/FelixRanaud

Six top tips to augment cereal’s sweet comeback

By Gill Hyslop

Market researcher Packaged Facts outlines six trends that should be adopted by US cereal brands to keep their products from feeling stale as America's love affair with breakfast cereals continues to fade.

The Cheerios, Pillsbury and Betty Crocker maker will focus on continued international growth with leadership changes. Pic: Getty Images/tacar

General Mills' leadership team reshuffle

By Kristine Sherred

The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.

A sight for sore eyes! Pics: IBIE

IBIE 2019

A cornucopia of innovation at IBIE 2019

By Gill Hyslop

Exhibitors use IBIE as a launching pad for their latest advancements and this year, attendees will not be disappointed with the extensive array of novel products.

Eggo

News in brief

Kellogg to close US plant, lay off 108 workers

By Gill Hyslop

The breakfast cereal giant will lay off 108 of its workers when it shuts its Atlanta frozen food plant on October 10, 2019, according to the Georgia Department of Labor.

WFCF has updated its Gluten-Free standard. Pic: ©GettyImages/JoyImage

New gluten-free standard launched

By Gill Hyslop

Where Food Comes From – which provides independent, third-party verification of food production practices in North America – has launched the ‘Gluten Free by WFCF’ standard.

No monkeying about: Kellogg's newest consumer campaign includes one of the first instances of browser-based augmented reality. Pic: Kellogg Company

Kellogg’s goes monochrome with Crayola

By Gill Hyslop

Kellogg’s is inviting Australians to go Snap, Crackle and Pop with color in a joint promotion with the colored crayon and art supplier.