Breakfast cereals

TruFood's acquisition of Simply Natural will expand its footprint in the nutrition bars segment. Pic: GettyImages/AntonioGuillem

TruFood grows BFY snack footprint with Simply Natural acquisition

By Gill Hyslop

Baked goods and snack food contract producer TruFood Manufacturing has acquired Simply Natural Foods, which will help leverage its footprint in the better-for-you (BFY) snacking segment and serve a larger customer base with a broader range of offerings.

Blue Diamond has an extensive product portfolio of almond offerings, from sliced and diced almonds, to almond flour and protein powder, to almond butter. Pic: Blue Diamond

Almonds are fast becoming a leading ‘clean’ ingredient

By Gill Hyslop

Impressive nutritional attributes continue to position almonds as a popular value-added inclusion in the clean label category, with it becoming the most used tree nut in global new product introductions in 2018, according to Innova Market Insights.

Major cereal producers are ensuring they are providing all options to give consumers a reason to walk down the aisle. Pic: GettyImages/EvgeniiAnd

There’s still a place on the table for sugary breakfast cereals

By Gill Hyslop

Breakfast cereals are one of the categories to actually show progress in reducing sugar content, with Action on Sugar’s latest progress report showing an 8.5% reduction between 2015 and 2018. But some consumers still demand that sweet hit in the morning....

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