What’s new on shelf? Limited potato chips to beat breast cancer, Pinch the Grinch cookies and zero sugar jerky

By Gill Hyslop

- Last updated on GMT

October is the month to think pink. Pic: GettyImages/Ridofranz
October is the month to think pink. Pic: GettyImages/Ridofranz

Related tags Cereal partners worldwide Soul Seed Cape cod Crazy Jack Post Consumer Brands Toll House The Modern Pod Company Taco Bell Martin's Famous Pastry Shoppe Werner Gourmet Meat Snacks

Cape Cod is donating 5% of proceeds from a limited edition potato chip variant to breast cancer research, Cereal Partners Worldwide are promoting digestive wellness, Nestlé gets into the Christmas spirit and Taco Bell is turning up the heat with tortilla chips smothered in a seasoning made from the hottest chilli on earth.

Tummy rumble


Cereal Partners Worldwide (CPW) – a joint venture between Nestlé and General Mills – has released a new range of gut-friendly breakfast cereal in the UK.

The GoodBelly cereal is high in oat fibre and contains Bifidobacterium Lactis live cultures for healthy digestion. According to CPW, ‘when your tummy feels good, all else follows.’

The line-up features two variants – Apple, Cranberry & Pumpkin Seeds and Blueberry, Banana, Pumpkin Seeds & a dash of Ginger – with no artificial colors, flavors or sweeteners.

The new cereal range is available exclusively at Tesco at an RRP of £3.49 ($4.30) per 350g box, with a broader release to other major retailers planned for 2020.

Good for the soul

Super Snap

Soul Seed has launched a range of Super Seed Snaps made from vitamin and mineral-rich seeds like hemp, flax, chia and pumpkin.

The portable snacks – which are gluten-free and contain more than 5g of protein and fiber – are perfectly aligned with Soul Seed’s ethos to bring whole food nutrition to the whole family.

There’s a flavor for every palate, including Salted Caramel, Turmeric & Black Pepper, Rich Choc and Spicy Sriracha.

Available in the health food aisle of Woolworths, Coles and Ritchies IGA stores across Australia.

Get involved


Cape Cod is releasing limited-edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips in support of Breast Cancer Awareness Month this October.

The brand is also partnering with Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute – a New England-based, comprehensive cancer treatment and research facility – to donate 5% of proceeds – $0.12 of every purchase – to cancer research.

The company said the new snack ‘not only tastes great but provides an easy way for fans to get involved.’

Pink Himalayan Salt & Red Wine Vinegar Cape Cod Potato Chips are available for RRP of $3.79 from retails like Walmart, Kroger and Stop & Shop in the US.

As nature intended

Soft Apricots

Organic dried fruit, nuts and seeds producer Community Foods has secured a listing for its Crazy Jack Organic brand in Sainsbury’s. The brand has also been given a refresh, with the trademark wellington boots in the Crazy Jack logo being replaced with a more contemporary pair of Doc Martens.

The producer recently secured a listing in ASDA, launching six new products, including Mixed Fruit (250g), Pumpkin Seeds (100g), Ground Almonds (100g), Desiccated Coconut (200g), Sultanas (375g) and Traditional Dried Apricots (250g).

Sainsbury’s is stocking a new multipack version of its ready-to-eat soft apricots, which, according to Community Foods, contains two of your five a day at only 70kcals.

The apricots are grown in the Euphrates valley, near Malatya in Turkey – one of the first organic farming projects the brand got involved in. The brand is committed to organic farming because it helps reduce the use of artificial fertilizers and pesticides, and encourages the eco-system to flourish.

The multipacks contain five 40g bags and have an RRP of £2.50 ($3.06) in Sainsbury’s.

Serial megastars


Post Consumer Brands has partnered with WWE to release seven million boxes of breakfast cereals featuring two WWE superstars.

Raw Women’s Champion Becky Lynch will be featured on the front of Golden Crisp cereal, while Big Show will be featured on boxes of Honeycomb, a cereal known for its big flavor and honeycomb shape.

According to Post, the partnership is a perfect match, as both brands appeal to the entire family.

The campaign will be supported by a variety of social media and marketing initiatives. For a limited time, fans can get a free three-month trial of WWE Network when they purchase three boxes of the relevant cereals and redeem their receipts online.

Have a green Christmas with the Grinch


Nestlé Toll House is releasing Pinch of Grinch Cookie Dough in time to start spreading some Christmas cheer.

The ready-to-bake sugar cookies are inspired by the classic holiday film How The Grinch Stole Christmas – which had a budget of around $123m – are bright green and best topped with a red candy heart.

Each pack makes 20 cookies and are available at Target, Kroger, and other US retailers for an RRP of $3.

Novel snacketizers

Hummus Pods

The Modern Pod Company has added two new assertive and daring flavors to its Hummus Pod lineup.

Tangier Red Pepper and Mediterranean Olive now join the original Pod flavors of Zesty Lemon, Sriracha Lime and Smoky Chipotle.

Hummus Pods are better-for-you, hand-held snacketizers that deliver hummus in a whole new way. The crispy chewy multigrain pita pockets encapsulate hummus, made with premium ingredients like extra virgin olive oil, US chickpeas and ancient grains (teff and quinoa).

The plant-based snacks provide a good source of fiber and protein, and are just 150 calories per three pod serving.

Hummus Pods are available in the frozen aisle in over 2,500 US retail locations, including selected Sprouts, Whole Foods and Safeway/Albertsons.

Not for the faint-hearted


Taco Bell has unveiled its new Reaper Ranch Tortilla Chips.

The Reaper Ranch sauce – which was introduced on Mexican fast food chain Nacho Fries earlier this year – is made from the Carolina Reaper chilli, which the Guinness World Records declared as the hottest chili pepper in the world in 2017 and 230 times spicier than a jalapeño pepper.

It has a Scoville heat unit rating of 1,641,183.

Reaper Ranch Tortilla Chips are not for the faint-hearted, trumping other flavors in the range including Classic, Mild, Fire and Diablo, all of which are vegetarian, kosher and gluten free.

The company says that ‘with spice hidden in every bite, fans will experience a cool blast of ranch before the Carolina Reaper heat takes over.’

Reaper Ranch Tortilla Chips are available in 3.5oz and 9.24oz bags at CVS, 7-Eleven, Walmart and Circle K outlets across the US.

I’m in a swirl for you


Martin’s Famous Pastry Shoppe has launched a new assortment of swirl breads, including Maple Brown Sugar Swirl Potato Bread, Cinnamon-Sugar Swirl Potato Bread and Cinnamon-Raisin Butter Bread.

According to the company, Martin’s Maple Brown Sugar Swirl Potato Bread blends the nostalgic flavors of maple syrup and brown sugar into thick-cut Martin’s famous potato bread. The Cinnamon-Sugar Swirl is similar to Martin’s Cinnamon-Raisin Swirl, minus the raisins. And Martin’s Cinnamon-Raisin Butter Bread is the most savory of the new bread line, swapping Martin’s Potato Bread for its Old-Fashioned Real Butter Bread.

Martin’s Famous Pastry Shoppe is a family owned consumer goods company headquartered in Chambersburg, Pennsylvania, founded in 1955. Distribution of its products is handled through wholesalers, independent operators and company routes primarily on the East Coast. Foodservice sales cover national and international regions.

High protein, zero sugar


Tillamook, Oregon-based Werner Gourmet Meat Snacks has launched a zero sugar jerky made with grass-fed beef.

The high protein snack comes in three flavors: Original, Salt & Pepper and Unsweetened Teriyaki-Style. Each recipe is formulated with 0g of sugar, 0g of total carbs and 18g of protein per serving.

The jerky is an all-natural product, crafted in small batches, minimally processed with no artificial ingredients and gluten free. There are no added nitrites, nitrates or MSG.

Packaged in 2oz bags and are currently available online and in the company’s retail outlet in Tillamook.

Plant-based on a roll


Addo Food Group has added vegan options to its Wall’s Pastry brand.

The UK brand – best known for sausage rolls, pork pies and meat pasties – has rolled out a meat-free, plant-based Vegan Jumbo Roll and BBQ Jackfruit Jumbo Roll.

The Vegan Jumbo Roll is made from minced mushrooms, oats and seasoning, wrapped in a vegan puff pastry. The BBQ Jackfruit Jumbo Roll is filled with pulled jackfruit and hickory smoked BBQ sauce.

Both variants are available in single 120g serve, as well as a multipack of four 30g rolls for an RRP of £1.25 ($1.56) and £1.50 ($1.84), respectively.

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