Cereal & Cereal Bars

General Mills' Cheerios is a highly trusted brand in America. Pic: General Mills

Cheerios rocks the Most Trusted Brands of 2020

By Gill Hyslop

Americans have becoming far less trusting in recent years, but when the going gets tough, the tough find solace in Cheerios,which again reinforces their importance on health and well-being.

Baked goods, like bread, offer a good vehicle to introduce inulin. Pic: GettyImages/HeikeRau

Focusing on inulin in 2020

By Gill Hyslop

The functional fibre space is ripe for innovation, particularly as consumers continue to struggle to consume the recommended daily intake of fibre.

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