Cereal & Cereal Bars

'My Dog Charlie' by Ben (age 6) is one of the artworks to go on display. Pic: Post

Pebbles cereal sets the stage for kid’s creativity

By Gill Hyslop

When the world slowed down last year, kids didn’t, with many pumping out some inspired creations, even during the most challenging of times. Now, Pebbles wants to share these artworks with the world.

Recyclable paper will replace the plastic inner liner of Kellogg's Corn Flakes in Tesco partnership trial next year. Pic: Kellogg's

Kellogg’s UK to trial paper lining for Corn Flakes

By Gill Hyslop

Aligned to its pledge to transition 100% of its packaging to reusable, recyclable or compostable material by the end of 2025, the breakfast cereal giant will be trialling a fully recyclable paper liner for its Corn Flakes cereals next year.

Kellogg's has reached a tentative agreement, which will see more than 1,400 workers return to work. Pic: Kellogg's

Kellogg, strikers settle on tentative 3% wage increase

By Gill Hyslop

Kellogg’s has provisionally agreed to a five-year deal with the Bakery, Confectionary, Tobacco Workers and Grain Millers International (BCTGM) Union that will finally see 1,400 cereal plant strikers return to work.

Kellogg's has publicly addressed the strike by 1,400 workers at its RTE cereal plants in the US. Pic: Kellogg Company

US cereal giant denies threats to move jobs to Mexico

By Gill Hyslop

Kellogg Company has responded to the workers strike, denying allegations by the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM) that it threatened to move production outside the US if it didn’t agree to proposals.

Kellogg's personalised sleeve promotion runs until 28 November. Pic: Kellogg's UK

Kellogg’s invites Brits to get personal with their breakfast cereal

By Gill Hyslop

The on-pack promotion – introduced last year – has been brought back to specifically mark the return to school. This year, it is also being extended to older consumers to allow them to get engage on a personal level with their morning bowl of Crunchy...

Kamut Brand khorasan wheat is an ancient and organic grain that has proven to add functional properties to baked goods. Pic: GettyImages/R. Tsubin

Kamut pushes the beach body-ready message

By Gill Hyslop

With the pandemic resulting in weight gain for many, Kamut International is taking the opportunity to highlight the benefits that its khorasan wheat can add.

The future of beauty is ... beige. Pic: AHDB

AHDB drills home the beauty of beige whole grains

By Gill Hyslop

The UK’s Agriculture and Horticulture Development Board (AHDB) has launched a consumer marketing campaign that features a striking piece of art made entirely from whole grains that run the gamut from 'brown' to 'ecru'.

Silver Hills sprouted bread is plant-based, non-GMO and glyphosate-free. Pic: Silver Hills

Silver Hills moves into D2C space with The Oven Door

By Gill Hyslop

The acclaimed Canadian sprouted whole grains bakery has launched a direct-to-consumer ecommerce platform that will deliver its ‘healthier living’ plant-based, non-GMO products across the US.

Jordans Cereals is highlighting its biodiversity credentials. Pic: Jordans Cereals

Jordans Cereals drives love of nature message home

By Gill Hyslop

The UK cereal maker has signed a partnership with Immediate Media Co – a publishing house owned by Hubert Burda Media – to breathe life into its commitment to the British countryside.

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