Kellogg

General Mills' Cheerios is a highly trusted brand in America. Pic: General Mills

Cheerios rocks the Most Trusted Brands of 2020

By Gill Hyslop

Americans have becoming far less trusting in recent years, but when the going gets tough, the tough find solace in Cheerios,which again reinforces their importance on health and well-being.

© GettyImages/Aksenovko

Kellogg under pressure to re-fortify Mexican cereals

By Niamh Michail

Kellogg’s decision to remove added vitamins and minerals from some of its most popular cereal brands in Mexico will cost the country US$250 million in health and social impacts, says a coalition of non-profit organizations.

Gear up for winter with a great line up of snacks. Pic: GettyImages/Melpomenem

What’s new on shelf? Get set for the season with an Oreo Holiday Chocolate Cookie House, Truffled Cheese & a Splash of English Sparkling Wine Kettle Chips and Pillsbury’s limited-edition winter sugar cookies

By Gill Hyslop

From Kellogg’s Elf on the Shelf Sugar Cookie Cereal – to find out if you’re on Santa’s naughty or Nice list – to Frito-Lay’s cosiest potato chip flavour, Grilled Cheese & Tomato Soup, the chilly season is shaping up to be truly bright and cheerful.

Approximately 20% of Brits and Americans suffer from IBS. Pic: GettyImages/Tharakorn

Will low FODMAP be the new gluten-free?

By Gill Hyslop

Industry trend watchers have hinted that interest in following a Low FODMAP lifestyle could grow in popularity to rival the gluten free trend.

Eggo

News in brief

Kellogg to close US plant, lay off 108 workers

By Gill Hyslop

The breakfast cereal giant will lay off 108 of its workers when it shuts its Atlanta frozen food plant on October 10, 2019, according to the Georgia Department of Labor.

No monkeying about: Kellogg's newest consumer campaign includes one of the first instances of browser-based augmented reality. Pic: Kellogg Company

Kellogg’s goes monochrome with Crayola

By Gill Hyslop

Kellogg’s is inviting Australians to go Snap, Crackle and Pop with color in a joint promotion with the colored crayon and art supplier.

Kellogg's has announced a restructuring of its European business

Kellogg’s proposed $50m European restructure

By Gill Hyslop

The Kellogg Company has announced a reorganization plan for its European business, aimed to simplify the organization, increase efficiency and enhance key processes.

Everyone needs to participate in the fight against world hunger. Pic: ©GettyImages/gelmold

The food companies committed to fighting world hunger

By Gill Hyslop

World hunger remains a persistent crisis, with approximately 842 million people going hungry every day. We look at the bakery and snack giants that are leading the fight against hunger and malnutrition.

Follow us

Products

View more

Webinars