Most Americans purchase at least one box of cereal per shopping trip, a recent survey from consumer rewards app Shopkick has revealed – numbers that assuage dips in overall segment sales.
Kellogg’s has fallen foul of the UK’s Advertising Standards Authority (ASA) after television advertisements of its Special K product were banned for exaggerating folic acid health claims.
Kellogg's has revamped the packaging design of its iconic breakfast cereal brands across its European portfolio, which put the 'naturalness' of the cereal and the company's ‘heritage’ centre stage.
Three consumer watchdogs contend that Kellogg’s has allegedly removed essential micronutrients in its breakfast cereals sold in Mexico, despite 1.6 million children in the country suffering from chronic malnutrition.
Kellogg’s India has launched three new variants of cornflakes — thandai badam, kesar pista badam and rose badam — to bring ‘authentic Indian flavors’ into breakfast bowls.
The Irish Association of Master Bakers (IAMB) has warned that, if the UK crashes out of the EU on March 29 without a deal, the price of bread could rise significantly in the country.
After announcing its 2019 reorganization plan late last year, Kellogg confirmed it is following through with structural changes, which includes cutting 79 positions from its Global Growth Team (GGT).
Kellogg Company is just one of several major corporations taking measures to withstand the backlash should the UK leave the European Union without agreeing to trade terms.
The US cereal giant is purportedly in talks with Haldirams, India’s largest snack producer, to acquire a majority stake in its Delhi and Nagpur businesses.
The Michigan-based cereal giant reported a fourth quarter loss of $84m – compared with a profit of $417m a year earlier – due to the looming Brexit and a ‘softness’ in its key US snacks and morning foods categories.
Kellogg Company has joined a swathe of multinational food manufacturers – including General Mills and PepsiCo – to adopt new policies banning animal testing.
New York-based restaurant consultancy group Baum + Whiteman named ‘plant-based’ the top food trend to watch in 2018 and there are no signs of it slowing down this year, evident in the number of vegan snacks in our line-up this month.
Watch out Donald Trump, Kellogg’s popular breakfast pastry has announced its aspiration to run for the POTUS spot next year. Hostess Snacks has offered to be vice president.
