The tortilla wraps producer is launching a ‘XL’ tortilla wrap.
Mission’s 30cm of soft wheat tortilla - compared to standard 25cm branded wraps and 20cm own label wraps - will become the largest branded tortilla wrap in the UK and are ideal for times when regular-sized wraps just won’t suffice.
The new launch complements the brand’s existing lineup of wraps, including the soft and smoky Chargrilled Wraps and popular Wheat & White Wraps.
“For certain mealtimes and appetites, size really does matter and a regular wrap just isn’t always enough,” said Julie Stevens, head of marketing UK & Ireland, Mission Foods.
“Our new XL wrap is the perfect choice for burritos, or simply for the extra hungry foodies and we are excited to be the first to offer a branded 30cm wrap in the UK.”
Mission’s new Plain XL Wraps is rolling out exclusively in Asda for an RRP of £2.00.