The better-for-you snack producer has expanded its lineup with three healthy-indulgent treats: Bites, Balls and Kripsy.
Each is formulated with a rich source of protein to provide consumers with the nutrients needed to become the best version of themselves. Protein is the foundation of our DNA, with benefits including the development and repair of muscle tissue, promoting a smoother skin and silkier hair and improving gut health, among others.
“We know that protein is one of the most important building blocks of life making up who we are, and therefore we are always thinking of new, creative ways to help consumers integrate Built Protein into their daily lives,” said Jim Lucero, CMO of Built.
“2023 is Built’s biggest year yet. From availability expansion to creative additions to our product lineup, we’ll be offering consumers tons of new ways to enjoy Built Protein and we’re thrilled to bring our loyal brand fans and new customers along on this journey with us.”
Built Bites are a bite-sized version of the popular Built Puffs, with a complete protein blend of whey and collagen (8g of protein), a fluffy, cloud-like texture and a chocolate exterior. Available in Brownie Batter, Churro, Cookies & Cream and Mint Brownie.
Built Balls offer a balance of whey and collagen protein in a ball format with a brownie-like texture and soft, cream-filled centre. Kicking off with a Peanut Butter flavour.
Built Krispy, again, features high-quality hydrolysed collagen and whey protein isolate (20g of protein) in two variants – Peanut Butter Chocolate and Mint Chocolate – with a texture reminiscent of a classic candy treat.
“This new wave of innovation further demonstrates Built’s ability to be exceptionally nimble with implementing new ideas and creative concepts to best meet the needs of all different kinds of snackers,” said Nick Greer, cofounder and CEO.
“We intentionally created these unique varieties with our consumers in mind, working to give them delicious, healthy offerings that fit their active, on-the-go lifestyles.”
Available online, as well as across US retailers like Walmart and GNC.