Angelic
The free from brand has launched the dedicated kids’ top 14 allergen-free biscuit in Ocado, to support safer snacking policies in schools.
Angelic Safetylicious Oat Squares land in the retailer’s specialist top 14 allergen-free aisle as a two-strong lineup - Raspberry & Apple and Banana & Chocolate - each in a multipack of four individually wrapped flapjack-style squares.
Free from multiple allergens, including nuts, dairy, soya, eggs and gluten, the Angelic Safetylicious Oat Squares range has been developed to take the worry out of kids’ snack times and is the first-to-market children’s biscuit to meet the criteria in allergy free school policies.
According to Allergy UK, most schools in the UK will have one or two children with a food allergy. As a result, many UK schools are adopting allergy-free food policies. The insight behind the Angelic Safetylicious NPD came from founder Kirsty Dingwall’s first-hand experiences of her own son’s food allergies.
“Many free from products only omit one or two allergens and often come with a ‘may contain’ warning - we felt this all rather missed the point for the consumer,” said Dingwall.
“Complete trust in the food your child is eating is everything, so we have created the first range, especially for kids, with an allergy promise that goes above and beyond to make snacking safe, wholesome, and delicious for them.
“We are absolutely delighted that the Angelic Safetylicious range is now part of the dedicated Top 14 allergen-free aisle in Ocado, giving more families access to a reassuring, nutritious and tasty option for children in a format that is perfect for school lunchboxes and any snacking occasion.”
The products come in packs of 4 x 30g bars for an RRP of £3.00.