10 Acre HFSS-compliant potato crisps
The East Anglian-based crisp producer is relaunching into retail with a new range of carbon neutral, hand-cooked, HFSS compliant, vegan and gluten-free crisps.
Using potatoes grown on its farm and fried on site for incredibly low food miles, the range comprises five flavours – Cheese & Onion, Fried Chicken, BBQ Beef, Sea Salt and Cheesy Chilli – in both sharing and single serve formats. The chicken and beef variants are in response to 10 Acre’s research that showed 80% of consumers who are already meat-reducing still love the taste of meat.
(Sharing Bag: 135g, RRP: £2.30. Single Serve: 35g, RRP: 90p). The range is free from all major allergens and contains 30% less fat when compared to traditional fried crisp brands.
Especially developed to meet the demands of the current retail environment, as a non-HFSS range, 10 Acre can be promoted in store without restrictions.
“We’re never ones to shy away from a challenge, so when the new HFSS legislation was announced, everyone thought it would be impossible to have a fried crisp that would not compromise on flavour, yet here we are,” said Robert Strathern, co-owner of Fairfield Farm Producer, maker of 10 Acre.
“The new 10 Acre branding gives a subtle nod to nature and sustainability, with hand-illustrated graphics across the range, marking our commitment to being carbon neutral and running the farm for the benefit of the future, not just for now.”
The packaging incorporates vibrant colours and a modern, uncomplicated look that puts the brand and its sustainability credentials front and centre. Alongside illustrations of wildlife from around the 10 Acre farm by artist Susan Burghart, the brand is putting its carbon neutral credentials firmly on show.
Available from selected retailers across the UK for an RRP of £2.30 (135g sharing bag) and £0.90 (35g single serve).