BBF Limited: Mince pie trends for 2022
BBF Limited has revealed the hottest mince pie trends for 2022.
As the UK’s largest mince pie producer – baking around 50 million mince pies annually – BBF’s NPD team has been busy working with some of the biggest retailers to help bring a slice of festive cheer to homes nationwide.
“Mince pies are synonymous with Christmas and a staple for many families over the festive season,” said Jonathan Lill, CEO of BBF Limited.
“The warming, fragrant and sometimes boozy taste of a mince pie is often associated with comfort and contentment, so it’s no surprise that Brits have started buying mince pies earlier this year.
“As the cost of living crisis intensifies, consumer spending habits have ultimately changed and disposable income has reduced considerably. However, we do expect mince pies to remain popular over the coming months. As a nation, Brits will still be looking to indulge during the festive season, just on a more manageable budget.”
The biggest trends for Christmas 2022 are:
- Boozy bakes: This year, rum and sloe gin are proving to be a popular choice among Brits looking for a mince pie with that added extra
- Brown butter: Brits can expect to see a slightly darker mince pie on shelves as brown butter takes its place, adding a decedent, caramelised taste
- Sticky toffee: An indulgent modern twist on the classic mince pie
- Mini mince pies: A continuation from 2021, expect more selection packs and mini-me versions
“This year, we’ve seen growth in demand for alternative mince pies. From richer, more intense flavours to toppings which add an element of premiumisation, people are ultimately seeking more luxurious products,” added Lill.
“For those who prefer a more traditional mince pie, there will still be plenty of options on shelves nationwide. This year however, there will be a slight change to how the traditional mince pie looks as many of the nation’s retailers have reverted back to a fully closed lid, rather than the floating top.”
BBF Limited – owned by private equity firm Endless – produces more than 600 million products annually, across several different categories including celebration cakes, fruit pies and tarts, chocolate enrobed cakes, Christmas cakes and mince pies.