Outshine Snacks – made under license by Froneri International for Nestlé – has launched Smoothie Cubes, a novel creation that allows busy adults to create blender-free, real fruit smoothies.
The cubes come in three variants: The Go-Getter (mango, banana, pineapple, papaya, date paste, beet juice, a touch of chia and B vitamins); The Glow To: (banana, pineapple, mango, date paste, spinach, kale, kiwi, cucumber, a touch of chia seed and Vital Proteins Collagen Peptides); and The Gut Supporter (strawberries, banana, coconut cream, carrot juice, date paste, beet juice, a touch of chia seed and fibre).
“Our consumers are constantly looking for convenient, nutritious options to support their busy lifestyles,” said Jamie Harbeck, senior manager of New Business Ventures at Nestlé USA.
“With Outshine Smoothie Cubes, we found a new way to deliver the quality and ease of an out-of-home smoothie without the hassle and mess that comes with conventional, homemade smoothies.”
Each 4oz serving contains 15g or less of total sugar, 0g of added sugars, no artificial flavours or colours and no GMO ingredients. Place cubes in a cup with a liquid of choice, let sit for 15 minutes, then shake. Convenient and mess-free.
“Many consumers have packed schedules and are constantly on the go, but still want to take small actions to live a better lifestyle,” said Tracey Warner Halama, CEO at Vital Proteins.
“The Glow To Smoothie Cubes created in collaboration with Outshine and Vital Proteins offer one more way for wellness enthusiasts to easily incorporate collagen peptides in their daily routines.”
In the freezer aisle of select retailers across the US, including United Supermarkets, Big Y, Wegmans and Kroger for an RRP of $6.99-$7.49.