Seriously Low Carb Wrap
This November sees the arrival of Seriously Low Carb’s latest innovation: high protein vegan wraps that, at only 93Kcals, offer the perfect blend of low sugar & low carbs meets high protein & high fibre.
The UK startup was borne in COVID-times, but has quickly become a category leader within keto-friendly breaded goods sold online and on Amazon.
The story starts in 2020 when endurance sportsman Andy Welch accidently discovered keto. Loving bread but not being allowed to eat high carbs was difficult. His inability to find accessible keto-friendly alternatives also shaped his decision to make his own. Twelve months of extensive bakery development resulted in the debut of the Seriously Low Carb loaf, with sales quickly increasing to 12,000 a week.
“Our 250,000+ Low Carb Legends are amazingly supportive but even but since day 1 they’ve asked us to give them a Seriously Low Carb Wrap,” said Welch.
“People want a wrap that can envelop everything and dry fries well when making quesadillas, while supporting our keto & weight-loss friendly ambitions, with 35% fewer calories, 82% lower in carbs, 45% lower in sugar and 118% higher in fibre than their everyday equivalents.”
In January 2023, Seriously Low Carb will unveil a new brand identity to coincide with its listings in a number of UK supermarkets.
“It’s fair to say that our focus over the last year or so has been our products, which meant that our packaging and brand identity fell short in capturing the energy, appetite appeal and nutritional wow of our range,” added Welch.
“You should never judge a book by its cover, but we needed to truly convey the game-changing nature of our expanding offer. Judging by the initial responses of our retailers we’ve more than ticked that box.”
Seriously Low Carb high protein vegan wraps are available online and on Amazon for an RRP of £3.99 for a 200g pack of 4 wraps.