Goldfish has once again teamed up with NBA duo Boban Marjanović and Tobias Harris for a new creative campaign, called Tiny Hands.
Following last year’s #GoForTheHandful challenge, the BFF duo will introduce a new way of going for the handful in a whole new, humorous way, this time with Goldfish Mega Bites.
Earlier this year, Goldfish introduced Mega Bites, a mega-sized version of the classic Goldfish cracker, available in Sharp Cheddar and Cheddar Jalapeño, designed to satisfy cravings for a bigger and bolder snacking experience.
Goldfish Mega Bites are 50% larger and more boldly flavoured than the original, so they’re best enjoyed one at a time.
So, what do tiny hands have in common with this mega snack?
To show Goldfish fans how to go for the handful of Mega Bites, the brand has created a playful take on the internet’s love for tiny toy hands, which has over 700m+ views on TikTok.
The new ad spot is airing just in time for the beginning of basketball season, but much more is in the works: As the season goes on, stay tuned for more from Goldfish and the NBA duo as the brand will be ‘dropping’ exciting news that fans will want to get their hands on.