Erin Baker’s Homestyle Granola receives non-GMO verification

By Douglas Yu

- Last updated on GMT

Erin Baker’s has been making on-the-go breakfast foods and snacks made with whole food ingredients since 1994.
Erin Baker’s has been making on-the-go breakfast foods and snacks made with whole food ingredients since 1994.

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Erin Baker’s Wholesome Baked Goods' Homestyle Granola line has gained non-GMO Project verification and will be available at most major retailers across the US in Fall 2016.

The granola line comes in seven flavors: coconut chia, peanut butter chocolate, vanilla almond quinoa, double chocolate chunk, peanut butter, fruit and nut, and oatmeal raisin. A single 12-ounce resealable bag will retail for around $5.49 and $49.79 for a 10lb bag.

Promoting ‘all natural’ before it became a movement

Founded in 1994, Erin Baker’s has been making on-the-go breakfast foods and snacks made with whole food ingredients, such as whole grain oats, dried fruits, nuts and seeds, at its Washington state-based bakery.

The company’s CEO, Erin Baker claims she started doing “all natural”​ long before it became the movement it is today.

In addition to Homestlye Granola, Erin Baker’s also offers the original breakfast cookies, breakfast cookie minis, and Endurance granola in a variety of flavors.

Not rebranding after non-GMO verification

Baker said, “Earning Non-GMO Project Verification is a continuation of our mission to provide transparency of the quality ingredients we use in our granola line every day.”

It took Homestyle Granola about six months to undergo a series of tests and audits before getting non-GMO verified, according to Erin Baker’s.

“We’ve always taken a stance of being transparent with the ingredients we use and believe this is an extension of that mission,”​ Baker said. “The Homestyle Granola products, which were first launched in 2006, are able to stay fresh for up to a year in an unopened bag.”

The new granola line will only incorporate the verification seal on its packaging instead of going through a rebranding process, she added.

In addition, the company is currently in the process of getting its breakfast cookies and breakfast cookie minis non-GMO Project verified.

Hand-made granola clusters

Baker said Homestyle Granola is different in that it’s mixed by hand to preserve its chunk consistency.

“Many granolas available on the market right now lack the robust clusters many look for, due to the process via traditional production lines,”​ she said.

Erin Baker’s declined to share its target growth this year, but it hopes to see the success of its non-GMO products, and will continue to add new distribution channels.

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