Fruit

The snackable on-th-go fresh produce sub-category is growing as consumers continue to choose healthy fruit over calorific baked goods. Pic: ©iStock/Duka82

Fruit & veg grab bigger share of on-the-go snack category: Nielsen

By Gill Hyslop

The $16.3m ‘snackable’ fruit and vegetable sub-category may not be as big as the $27bn salty snack category, but it is making a big dent into the $1.1bn ‘on-the-go’ snacking sub-category in the US, according to annual Nielsen data, ended May 27, 2017.