The UK breakfast brand has joined forces with charitable food redistributors FareShare to get a steaming bowl of porridge into the hands of those in need.
Krusteaz has launched Energizing Oat Bites Mix that require no baking; Nature’s Eats is rolling out a propriety almond flour; and UK bakery Patisserie Valerie has created a Thank You Cake for people to show their appreciation during these unprecedented...
If sales of cold cereal are not setting the world on fire, the hot cereal market is faring much better, say the founders of super-premium oatmeal cup brand Umpqua Oats, who notched up revenues of $10m+ in 2014 and hope to grow by 25% this year on the...
The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.
The oat beta-glucan industry is tough as prices remain too high for most manufacturers, but as bigger players jump aboard Garuda International says business should be bolstered.
Instant hot cereal is rising in Russia as urban consumers seek healthy, convenient options, but beware - indulgence remains top of mind, says an analyst from Canadean.
UK food firms must seize the huge business opportunity afforded by the underdeveloped morning snacking market, as chains such as McDonald’s, KFC, Costa and Starbucks lead the way, according to Conlumino.
Digging into innovation & NPD with Datamonitor consumer
Black ingredients are considered healthier in China and black breakfast cereals are making a debut splash in the market; a trend Western companies should take note of, says a Datamonitor researcher.
British oat sales have soared amid a boom in healthy breakfast options like porridge and granola bars, but manufacturers should innovate with spices, says ingredient supplier EHL.
Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.
THE BIG INTERVIEW: KELLOGG ASIA PACIFIC PRESIDENT – PART I
Kellogg is in a position to drive, shape and ultimately create a cereal category in Asia Pacific, and that’s exactly what it plans on doing, its regional president says.
A new survey has revealed that far from enjoying a traditional full English each morning, many Brits are skipping breakfast because they say they do not have enough time.
Indian consumers have universally steered towards healthier breakfast options over the last decade and oat cereals have far outpaced other choices, Nielsen research shows.
US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an analyst.
PepsiCo’s investment to localize its Quaker brand in China with traditional herbal medicine fortification and texture adaptations has enabled it to thrive, an analyst says.
Food giant Nestlé is investing around €38m in a new cereals factory in Turkey on the back of increasing demand for the breakfast category in Turkish households.
Cereal manufacturer Nestle has announced it is to cut the salt
content of one of its leading brands by 15 per cent, appeasing
health-conscious consumers and giving the product a healthier
image.
The traditional breakfast appears to be making a comeback with
consumers tuning into the health benefits of porridge oats and
driving growth in a formerly small sector of the cereal market.
Porridge - one of the fastest growing cereal categories - is set
for a major marketing push thanks to the UK's National Farmers
Union (NFU) and Home Grown Cereals Authority (HGCA).
A new 'healthy' café concept, providing branded breakfast cereals
and milk-based drinks all day long, is looking to take off in
Chicago led by a former executive of successful coffee chain
Starbucks, reports Chris Mercer.
This week's product launches from Mintel's GNPD database cover a
raft of new offerings for the breakfast cereals sectors, which is
currently experiencing strong growth throughout eastern Europe, in
stark contrast to the...
