Porridge

Hot cereals represented 13.2% of the UK category and was worth £211m ($341m) in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

By Kacey Culliney

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.

Sandwich shops such as Gregg's are among the chains leading the way with breakfast menus, says Conlumino

Massive opportunity in morning snacking

By Rod Addy

UK food firms must seize the huge business opportunity afforded by the underdeveloped morning snacking market, as chains such as McDonald’s, KFC, Costa and Starbucks lead the way, according to Conlumino.

Cereal makers should consider incorporating black grains into products in China because of the health connotations, Datamonitor Consumer says

Digging into innovation & NPD with Datamonitor consumer

Black cereal: How to make a splash in China

By Kacey Culliney

Black ingredients are considered healthier in China and black breakfast cereals are making a debut splash in the market; a trend Western companies should take note of, says a Datamonitor researcher.

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