MOMA Foods expands instant porridge range in on-the-go sachets

Thanks to demand for its Almond Butter & Salted Caramel pots, MOMA decided to launch the flavor as a 5-sachet box in Tesco stores from February 15. 

'Free from is booming'

“The slim sachets are great for popping into your desk drawer for a quick and easy breakfast. 'Free from' is booming and we’re so excited to introduce our latest gluten-free, dairy-free and vegan instant sachets into Tesco,” ​said Tom Mercer, founder, MOMA Foods.

The porridge is made using natural ingredients, jumbo British wholegrain oats, roasted ground almonds and almond pieces to create a creamy, nut butter texture, with dates and sea salt to create salted caramel flavor. ​

BakeryandSnacks reported last year that grab-and-go breakfasts​ are on the rise as Western consumers continue to forgo the traditional sit down breakfast. ​

According to Future Market Insights, the segment was valued at $1.23bn globally in 2016, indicating consumers want quick-to-prepare-and-consume products like fast-cook oatmeal and yogurt cereals, and this will grow at a 4.2% CAGR, reaching $1.8bn by the end of 2026.

Demand for on-the-go

It claims companies such as Quaker Oats will maintain a majority sharehold of the breakfast category, while launching new on-the-go breakfast products will be key for players such as Kellogg’s, MOMA, Uncle Toby’s, Sanitarium, Weetabix and Nestlé. 

MOMA’s portfolio includes Apple & Cinnamon instant porridge pot; Almond Butter & Salted Caramel instant porridge pot; Cranberry & Raisin sachets; and Coconut & Chia sachets. 

Stockists include Tesco, Waitrose, Sainsbury’s, Morrisons and ASDA; WH Smith, John Lewis Food hall, Whole Foods, Booths and online.