Conagra’s legion of high-selling brands – including Angie’s BOOMCHICKAPOP, Slim Jim and Snack Pack – are launching new products this year as the company cements its focus on the lucrative snacking market.
From ‘real fruit’ and ‘gently dried’ to ‘no artificial preservatives,’ these natural call-outs permeated the floor at the annual packaged foods exposition in Chicago, sponsored by the National Confectioners Association.
Popcorn (scientific name Zea mays everta) has been eaten for over 5,000 years, with remnants of popped kernels found in a cave in Mexico that are believed to date back to around 3600 BC. No wonder it has its own National Day.
Hershey’s acquisition of Amplify Snacks has made the chocolate company the second largest popcorn producer in the US market, ‘second to Frito-Lay,’ who owns Smartfood, said Euromonitor analyst Jared Koerten.