Popcorn (scientific name Zea mays everta) has been eaten for over 5,000 years, with remnants of popped kernels found in a cave in Mexico that are believed to date back to around 3600 BC. No wonder it has its own National Day.
Hershey’s acquisition of Amplify Snacks has made the chocolate company the second largest popcorn producer in the US market, ‘second to Frito-Lay,’ who owns Smartfood, said Euromonitor analyst Jared Koerten.
Conagra’s CEO and president, Sean Connolly, said the company started well in the first quarter of fiscal 2018 and will continue its intensified acquisition strategy to acquire both small premium brands and large companies.
The more unusual the flavor, the more likely a snack producer will capture another consumer. According to Marcia Mogelonsky, Mintel’s director of Insight, exotic flavors drive the purchasing of a snack more than anything else.