Salty Dog expands popcorn brand with two product launches

By Jenny Eagle contact

- Last updated on GMT

Salty Dog Popcorn bags. Picture: Salty Dog.
Salty Dog Popcorn bags. Picture: Salty Dog.

Related tags: Sea salt, Retailing, Popcorn

Salty Dog has expanded its popcorn range with two product launches; sea salt and sweet & salty.

The vegan friendly product follows the launch of Darling Corn and comes in an eye-catching design for retail outlets, vending machines, on-trade and food-to-go venues.

Salty Dog was launched in 2003 by husband and wife Judy and Dave Willis followed by Darling Spuds in 2010 hand-cooked crisps and roasted corn kernels.

The appetite for tasty premium snacks remains high​,” said Judy.

Popcorn is one of the grocery sector’s fastest growing product and the popcorn market is said to have doubled in value since 2013​.”

Darling Corn roasted corn kernels are available in three flavors in 18g packs; sea salt, smoked and barbecue and three flavors in 40g packs; sea salt, barbecue and jalapeno.

Recommended retail price for the new popcorn is £1 per pack and for the corn is £1 for the 40g packs and 50p for the 18g packs.

Both ranges are available from Chiltern Snacks.

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