Smart packaging

Innovia and Wildcorn develop ‘Made for Recycling’ snack pack

By Gill Hyslop contact

- Last updated on GMT

Wildcorn’s Turmeric & Lemon organic popcorn packs are fully recyclable.
Wildcorn’s Turmeric & Lemon organic popcorn packs are fully recyclable.

Related tags: Wildcorn, Innovia films, Recyclable materials, Organic, Popcorn, Circular economy

Innovia Films and German snack manufacturer Wildcorn have collaborated to develop a fully recyclable and sustainable pack for Wildcorn’s organic popcorn range.

A lamination of Innovia’s Propafilm Strata high barrier film and a white cavitated OPP were used to make the Wildcorn pack. 

Propafilm Strata provides a barrier to aroma, mineral oils and oxygen, even at high relative humidity levels, which means an increased shelf life and reduced food waste.

It is glossy, food contact compliant and chlorine free. It is also printable and offers a wide seal and hot tack range.

The new Wildcorn pack was also tested by Interseroh, an independent Germany recycling and consulting company, which awarded it with a ‘Made for Recycling’ certification.

“This certification proves the recyclability of our new Strata BOPP film​,” said Alasdair McEwen, global product manager, Packaging, Innovia Films.

“It has been designed to be a standalone mono filmic solution or, to be used in laminate constructions to be ‘recycle ready’, or recyclable in countries which have the infrastructure to recycle polypropylene.”

Circular economy

Wildcorn’s founder Tobias Enge added, “As a consumer goods company, we are responsible to look at the complete ecological impact of our product and packaging waste is one of the key challenges of our generation.

“Today’s emphasis on a ‘circular economy’ is very prominent, so we decided to find a structure for our packaging that is fully recyclable while providing premium product protection [while] ensuring that our consumers still experience the same high quality and taste they have come to expect.

“We plan to move all our products to the new sustainable format and continue the development of a sustainable packaging.”

Berlin-based Wildcorn – founded in 2016 – produces a range of 100% organic snacks, including dry roasted popcorn as a healthy alternative to crisps.

In 2017, the company launched its first sustainability program in partnership with Mellifera – a German organization dedicated to protecting bees – to offset its use of agricultural resources by planting flower strips to rebuild and maintain ecosystems.

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