With the advent of everything from online shopping to trends like ‘good for me and ‘good for the Earth’, insights show the French consumer’s attitude to baked goods is rapidly changing. Andrew Crofts, senior research analyst at FMCG Gurus, delves deeper.
1-800-FLOWERS.com, Inc. has invested in its digital shopping experience with the addition of subscription services, personalized gifts, mystery boxes and a ‘gift finder’ that tailors results based on answers to three quick questions.
Traditional brick-and-mortar stores still have an opportunity to compete with Amazon in an era when online shopping is becoming increasingly popular among consumers, according to e-commerce consultant Mark Walker.
Online impulse purchasing is about knowing your shoppers and making an offer that “would speak to them at exactly the moment that they’re on that webpage," says Mondelēz’s global e-commerce director, Neil Ackerman.
'Another bold innovation by Amazon.com, Vendor Flex, could have enormous repercussions for consumer packaged goods (CPG) companies. The online giant has reportedly begun working symbiotically with its vendors to speed delivery times to consumers,...