The lower barrier for entry to market for startups and emerging brands created by the surge in online grocery shopping early in the pandemic is creeping back up as consumers increasingly return to brick-and-mortar stores for the bulk of their shopping...
With the advent of everything from online shopping to trends like ‘good for me and ‘good for the Earth’, insights show the French consumer’s attitude to baked goods is rapidly changing. Andrew Crofts, senior research analyst at FMCG Gurus, delves deeper.
1-800-FLOWERS.com, Inc. has invested in its digital shopping experience with the addition of subscription services, personalized gifts, mystery boxes and a ‘gift finder’ that tailors results based on answers to three quick questions.
The equipment supplier spent more than two years developing an online portal for customers to have 24/7 access to 3D renderings of system parts and service support information.
The Harry & David bakery, part of the 1-800-FLOWERS family, has refreshed its branding to reach a wider, more contemporary audience seeking everyday baked goods to special occasion gifts.
Puratos has partnered with Belgian start-up Bakkersonline to create a digital platform designed to provide online selling opportunities for its artisan customers.
General Mills, Kellogg, Unilever and Coca Cola Co. outline their plans to win in e-commerce, a channel tipped for growth in Europe where brands over-index.
Traditional brick-and-mortar stores still have an opportunity to compete with Amazon in an era when online shopping is becoming increasingly popular among consumers, according to e-commerce consultant Mark Walker.
Online impulse purchasing is about knowing your shoppers and making an offer that “would speak to them at exactly the moment that they’re on that webpage," says Mondelēz’s global e-commerce director, Neil Ackerman.
'Another bold innovation by Amazon.com, Vendor Flex, could have enormous repercussions for consumer packaged goods (CPG) companies. The online giant has reportedly begun working symbiotically with its vendors to speed delivery times to consumers,...
