Reading Bakery Systems latest to enhance customer technologies with eZone online portal

By Kristine Sherred contact

- Last updated on GMT

The portal allows customers of Reading Bakery Systems to access information and service support 24/7. Pic: Getty Images/Zajny
The portal allows customers of Reading Bakery Systems to access information and service support 24/7. Pic: Getty Images/Zajny

Related tags: Reading Bakery Systems, Baking industry, Baking, Equipment, Equipment suppliers, Cookies, Crackers, Technology, Online shopping, Bakery products

The equipment supplier spent more than two years developing an online portal for customers to have 24/7 access to 3D renderings of system parts and service support information.

RBS eZone provides the company’s customers with detailed specs of equipment, streamlining maintenance and improving order accuracy.

Through the ‘added-value’ online portal, accessible through a unique login, customers also have access to digital equipment manuals and maintenance videos.

RBS_eZone
A screenshot of RBS eZone

Perhaps best of all, users can interact with the 3D renderings to understand how to use certain equipment and how to repair or replace parts as needed.

“They can select parts of the machine and hide those parts so they can drill into the machine and find the parts they need, or see how the machine is built to service it,”​ an RBS spokesperson told BakeryandSnacks. In other words, the bakery’s maintenance team can dissect a machine through this technology – rather than pulling apart a machine on the floor.

Ultimately, RBS hopes the digital tool – which it began developing in early 2017 – will ‘make maintenance easier and parts ordering much more accurate.’

“We are excited to offer our customers around the globe an easier and more accurate way to request parts, and access to critical information to maintain their equipment,”​ said Mark Priar, director of parts and service sales.

“It was important for us to provide 24/7 online access so customers have information immediately when they need it.”

Customers can also view RBS marketing materials through the portal, but the company told us that feature was built in service of aftermarket support, versus as an online shop for new equipment.

Owned by Markel Food Group, RBS produces equipment used for snacks ranging from cookies to crackers and pretzels, and for baked goods including breads, buns, pastry and pizza. Its headquarters are located outside Reading, Pennsylvania, and it runs an innovation center in Indianapolis, Indiana.

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