Puratos launches an online platform for its artisan customers to create personalized webshops

By Gill Hyslop

- Last updated on GMT

Puratos - together with Bakkersonline - is launching a new platform for its cutomers to easily develop their own webshops. Pic: ©GettyImages/William_Potter
Puratos - together with Bakkersonline - is launching a new platform for its cutomers to easily develop their own webshops. Pic: ©GettyImages/William_Potter

Related tags Puratos ecommerce Online shopping Bakkersonline artisan

Puratos has partnered with Belgian start-up Bakkersonline to create a digital platform designed to provide online selling opportunities for its artisan customers.

The collaboration is an important step in the global bakery ingredients provider’s digital transformation and will soon be rebranded as bakeronline.com.

Baker online

Bakkersonline, founded in 2013 by a group of innovators, develops tailormade technology specifically for bakers, patissiers and chocolatiers to create personalized webshops to showcase their products.

Consumers get a full overview of the artisan’s offerings, along with detailed product descriptions and allergen information. They can also pay online and choose when to collect their order at a location of their choice.

The technology obviously enables artisans to generate sales above walk-in sales, and can be set up to offer a loyalty system to reward returning customers.

The digital transformation of artisans worldwide

Bakkersonline has a customer base of over 350 bakers, patissiers and chocolatiers across Belgium and the Netherlands, which saw over 130k orders placed on the platform last year.

However, its joint venture with Puratos will undoubtedly give it a boost onto the global stage.

“Today, hundreds of bakeries in Belgium and the Netherlands enjoy the comfort of the online service while allowing consumers to spend their time efficiently, elsewhere than in queues,”​ said Maxim Sergeant, founder and CEO of Bakkersonline.

Work smarter, not harder

The move by Puratos is aligned with its mission to help its customers become even more successful in their business.

In addition to the Brussels-headquartered company’s extensive range of ingredients and applications, it believes that providing convenient, digital services to its customers will allow them to focus their time on creating even better bakery, patisserie and chocolate items.

“We wish to reflect innovation not only in the quality of our products, but also in the services we provide our customers,”​ said Daniel Malcorps, CEO of Puratos.

“The signature of this joint venture will help artisan bakers, patissiers and chocolatiers from around the world to join the digital revolution.

“This easy solution represents an enormous growth potential that will help our customers to work even smarter,” ​he added.

Extend digital presence of existing customer base

According to Bakkersonline, its technology also enables artisans to put together a more efficient production and stock management plan, thus minimize waste.

“I’m convinced we will increase artisans’ access to useful tools and allow their business to be even more successful. This will also benefit our current customers with the development of new features to extend their digital presence,”​ said Sergeant.

Related topics Manufacturers Diversification

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