Taura enables responsible snacking by closing the fibre gap with real fruit inclusions

By Gill Hyslop

- Last updated on GMT

Taura's JusFruit Fibre+ range enables producers to add fibre, along with a terrific mouthfeel, to their snack offerings. Pic: Taura
Taura's JusFruit Fibre+ range enables producers to add fibre, along with a terrific mouthfeel, to their snack offerings. Pic: Taura

Related tags Taura Fibre Snacks Fruit better-for-you Gut health Mintel vegan

Taura Natural Ingredients’ range of JusFruit Fibre+ – launched late last year – delivers the benefits of fibre without compromising on taste or texture.

There is rising awareness of the importance of gut health for both physical and mental wellbeing, however, obtaining sufficient amounts of fibre from dietary sources can be tough. While fruit offers a good source of fibre, it only provides around 1.3g and adults are recommended to eat at least 25g a day.

This is driving demand for convenient and indulgent products that can help consumers boost their fibre intake.

According to Mintel GNPD’s Top 10 Health Associated Claims in Europe between 2016 and 2018, ‘high fibre’ is among the top four claims for bakery and snack product launches. The sector has seen a 12.8% increase in snacks with a high fibre claim since 2016.

Without compromise

Taura’s JusFruit Fibre+ range allows manufacturers to create low-calorie products with more than 20g of fibre per 100g without compromising on taste or texture. It is available as a standalone snack, a paste or an inclusion in healthy snacks.

Its fruit ingredients are made using Taura’s unique URC process and are designed to deliver process stability, low water activity, great flavour, texture and colour.

The range contains up to 15% less sugar than regular fruit inclusions. It is also vegan, preservative-free and allergen-free, and offers an excellent mouthfeel, according to the company.

Additional benefits for manufacturers include moisture migration control, flexible formulations and easy line extensions.

It is simply a delicious way to add real fruit goodness to product innovations.

“Consumers are increasingly aware of the many health benefits offered by fibre, but there is a big gap between recommended intake and actual intake,”​ said Els Vandenberghe, R&D manager at Taura EMEA.

“This means high fibre will continue to be an important claim, particularly in the healthy snacking sector. The JusFruit Fibre+ range is perfect for manufacturers who are committed to healthy and responsible snacking and want to offer high fibre products without compromising on taste or texture.”

Related topics Ingredients Snacks Health Convenience

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