Doritos

Frito-Lay harnesses Twitter’s video streaming platform for Doritos Roulette launch

Frito-Lay gambles on US market with Doritos Roulette

By Lynda Searby

PepsiCo owned Frito-Lay has launched its Doritos Roulette tortilla chips onto the US market and is using Twitter’s new video streaming platform Periscope to support its introduction.