Doritos

Americans consumed the equivalent of 270 jumbo jets-worth of snacks on Super Bowl Sunday. Pic: GettyImages/Lew Robertson

Super Bowl Sunday snacking was more serious than ever before

By Gill Hyslop

While Americans forked out $30.5bn for snacks in 2021, according to Chicago-based market researcher IRI, the event that really got them tucking in was this year’s Super Bowl Sunday, with SNAC International data showing a whopping 112 million pounds of...

PepsiCo jacks up the heat for Super Bowl Sunday

PepsiCo jacks up the heat for Super Bowl Sunday

By Gill Hyslop

Frito-Lay has teamed up with Grammy-award winner Megan Thee Stallion to release ‘Flamin’ Hottie’, which offers a fresh and reimagined spin of Salt-N-Pepa’s classic ‘Push It’.

General Mills' Cheerios is a highly trusted brand in America. Pic: General Mills

Cheerios rocks the Most Trusted Brands of 2020

By Gill Hyslop

Americans have becoming far less trusting in recent years, but when the going gets tough, the tough find solace in Cheerios,which again reinforces their importance on health and well-being.

Frito-Lay harnesses Twitter’s video streaming platform for Doritos Roulette launch

Frito-Lay gambles on US market with Doritos Roulette

By Lynda Searby

PepsiCo owned Frito-Lay has launched its Doritos Roulette tortilla chips onto the US market and is using Twitter’s new video streaming platform Periscope to support its introduction.

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